Strategic Partnership Announcement

SAWA Rights Management, a prominent player in content distribution and part of the SAWA Entertainment group, has forged a strategic alliance with global electronics leader TCL Electronics. This collaboration aims to launch premium Free Ad-Supported Streaming Television (FAST) channels throughout the Middle East and North Africa (MENA) region. Starting this month, millions of TCL smart TV users will gain access to a rich variety of Arabic and international channels via the brand’s integrated streaming platform.

Expanding Ad-Supported Content Portfolio

This partnership highlights SAWA’s ambition to broaden its portfolio of ad-supported content while reinforcing its leadership position in the MENA media landscape. With an impressive library of over 400 premium and FAST channels, along with thousands of video-on-demand titles, SAWA is committed to providing tailored content solutions that cater to a diverse and discerning audience.

Leadership Insights

Ali Ajouz, CEO of SAWA Rights Management, expressed his enthusiasm: “We are thrilled to be chosen by TCL as a provider of regional and international FAST channels aimed at viewers across the MENA region. This agreement showcases our dedication to delivering high-quality content that aligns with the needs of our partners and viewers throughout the area.”

Enhancing Localized Viewing Experiences

Rebecca Chen, Head of Business Development at TCL Channel, added: “This partnership with SAWA represents a significant advancement in our mission to provide hyper-localized viewing experiences. By incorporating SAWA’s premium Arabic content library into our AI-driven smart TV ecosystem, we’re not only expanding our presence in MENA – we’re transforming how over 1 million regional users connect with content that resonates with their cultural identity.”

TCL’s Global Reach

As the world’s second-largest television manufacturer, TCL proudly serves over 50 million users globally, including more than 1 million in the Middle East.