International Media Investments (IMI), a prominent media entity based in the UAE, has officially relocated its headquarters to twofour54’s Yas Creative Hub. This new facility encompasses an entire building within a creative campus that spans over 16,500 sqm.

The new headquarters will see over 600 media professionals making the transition to this innovative space, which features the IMI Welcome Centre. This includes the IMI News Stand, a curated collection of 1,000 books, and the IMI News Lens, an AI-driven immersive news experience.

IMI boasts an extensive portfolio that includes renowned brands such as Sky News Arabia, The National, Al-Ain News, and CNN Business Arabic. The company also operates Redbird IMI, a joint investment venture focused on media, sports, and entertainment. Furthermore, IMI is home to the IMI Media Academy, which offers training programs designed to cultivate the next generation of media professionals.

With global offices located in London, Washington DC, Beirut, and Cairo, IMI’s move to Yas Creative Hub underscores the increasing attractiveness of Abu Dhabi as a central hub for international media organizations.

Mark Whitehead, CEO of twofour54, stated: “Abu Dhabi has established a global reputation as a prime location for media and TV production. Yas Creative Hub enhances this reputation as the ideal destination for businesses eager to leverage the sector’s impressive growth trajectory. IMI’s presence at Yas Creative Hub aligns with twofour54’s mission to nurture a vibrant community of global enterprises, local businesses, and creative talent. We are excited to support them and other media companies choosing Abu Dhabi for their next chapter.”

The campus, which hosts hundreds of companies, offers cutting-edge production studios, premium office spaces, networking lounges, and environmentally sustainable workspaces designed to inspire creativity and collaboration.

Rani R. Raad, CEO of IMI and President and Operating Partner of Redbird IMI, remarked: “Our move to the new state-of-the-art headquarters in Yas Creative Hub represents a significant milestone as we strive to connect people and enrich lives through impactful and innovative storytelling. These modern facilities provide us with the perfect environment to establish cutting-edge studios and introduce immersive experiences for our guests and employees, redefining how we create and share stories.”

“We are thrilled to be an integral part of Yas’ creative community at twofour54, which thrives on collaboration and forward-thinking ideas.”