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Welcome to the Vitrina Podcast, where we dive into the most innovative and cutting-edge companies from within the global entertainment supply chain.
In this episode of Vitrina Podcast, we welcome James Blevins, Co-founder at MESH.
Explore James’ insights on virtual production, the adoption of this groundbreaking technology in TV commercials, and the recent developments and advancements that are reshaping the industry. From Hollywood to the HPA-NET committee, James’ unique perspective promises an engaging conversation.
But you know what we’re really good at on movie sets? Making light. We’ve been doing it a long time, you know? And it’s something that’s pretty well covered.
Podcast Chapters
| 00:00 – Introduction and Background |
| 03:18 – Early Experience with Technology |
| 06:08 – Transition to Hollywood and Work at Disney and Netflix |
| 09:03 – Introduction to Virtual Production |
| 10:15 – Changes in Virtual Production |
| 16:03 – Adoption of Virtual Production in TV Commercials |
| 19:04 – Recent Developments in Virtual Production |
| 21:53 – Advancements in Virtual Production Walls |
| 23:19 – Technological Changes and the Impact on the Industry |
| 27:29 – OpenAI’s Sora and the Future of AI |
| 30:20 – The Role of the HPA and the NET Committee |
| 36:19 – Recent Focus of the NET Committee |
| 41:14 – Upcoming Year and Exciting Developments |
| 42:10 – Closing Remarks |
Honestly, Sora is going to be the same way. We’re all going to be marveling at this for about two or three months. Then we’re going to be tapping our foot going, okay, what’s next?
About MESH:
MESH, a dynamic team of Virtual Production Specialists, accelerates your project from concept to reality in just six weeks. They connect you with film/TV industry leaders, innovators in virtual production, VFX, software development, and infrastructure. Whether your timeline is six weeks or months, MESH ensures your vision becomes virtual reality with precision and expertise.
MESH's Latest Work
- Expertise in Virtual Production: MESH specializes in virtual production, offering extensive knowledge and experience in this cutting-edge field, ensuring that buyers can tap into the latest trends and technologies.
- Comprehensive Production Services: From pre-production to post-production, MESH provides a range of services, including crew scouting, budget, and schedule preparation. Buyers can benefit from a one-stop solution for their production needs.
- Proven Track Record: With successful completion of multiple projects, MESH has demonstrated its capabilities in delivering high-quality virtual production services. Buyers can have confidence in partnering with a company that has a strong reputation in the industry.
- Creative Script Breakdown: MESH stands out by offering a unique service of breaking down scripts to identify virtual production opportunities creatively and financially. Buyers can leverage this to enhance their projects.
- Efficient Project Launch: MESH’s ability to launch virtual production projects in as little as six weeks is a significant advantage for buyers looking for quick and efficient project initiation. This ensures a streamlined process and faster time to market.
Transforming Virtual Production with James Blevins
In this episode of the Vitrina Podcast, we’re joined by James Blevins, a veteran of virtual production and technology in the entertainment industry. James shares his extensive experience, from early adventures in technology to pioneering virtual production techniques that have influenced major studios and productions.
- Vitrina:
James, it’s a pleasure to have you on the podcast. Could you share with us the beginning of your journey in technology and entertainment?
James Blevins:
Thanks for having me. My journey began quite uniquely; I had access to a mainframe at a very young age in Virginia, thanks to DARPA’s initiatives with local colleges. This early exposure to technology, combined with my family’s artistic background, allowed me to merge creativity with technological innovation. My professional path started on film sets and quickly transitioned to technology roles at Synesight, a division of Kodak, where I handled complex data management for visual effects.
- Vitrina:
What has been your experience transitioning into roles at major companies like Disney and Netflix?
James Blevins:
Working at Disney and Netflix was transformative. At Disney, I introduced digital dailies and advocated for more computer-based processes, which was a significant shift at the time. Netflix, however, was a pinnacle experience due to its tech-first approach and appreciation for technologists. The culture there was very supportive, and it allowed us to innovate freely and effectively.
- Vitrina:
You’ve been a significant proponent of virtual production. Can you explain what drew you to this field and its impact on the industry?
James Blevins:
My involvement with virtual production began notably during my time working on ‘The Mandalorian’ at Lucasfilm. Virtual production allowed us to integrate real-time CGI environments with live-action footage, revolutionizing how scenes were shot and reducing the need for extensive post-production. This technology not only saves time and money but also expands creative possibilities.
- Vitrina:
How do you see virtual production evolving, and what challenges do you think are on the horizon?
James Blevins:
Virtual production is still in a state of rapid development. One of the major challenges is training and adoption—getting industry professionals up to speed with these new tools and workflows. Additionally, integration of technologies like real-time ray tracing by Nvidia has started to impact the quality and efficiency of virtual sets, indicating a shift towards more technologically advanced production environments.
- Vitrina:
With your deep involvement in the Hollywood Professional Association (HPA), what initiatives are you most proud of?
James Blevins:
At HPA, we focus heavily on education and networking to support technological advancement in Hollywood. I co-chair the Net Committee, which facilitates discussions on emerging tech, ethical considerations in AI, and other cutting-edge topics. Our goal is to uplift the industry by sharing knowledge and fostering a community that can navigate the rapid changes in production technology together.
- Vitrina:
Looking ahead, what developments in virtual production are you most excited about?
James Blevins:
I’m particularly excited about the advancements in AI and its integration into virtual production. Tools that enhance voice and facial animation in real-time are becoming more sophisticated, enabling more nuanced and realistic interactions in virtual environments. The potential for AI to streamline complex processes and enhance creative outputs is tremendous and something I look forward to contributing to.
In this engaging conversation, James Blevins provides a comprehensive overview of his experiences and insights into the evolving landscape of virtual production. His enthusiasm for technology and commitment to advancing industry practices shine through as he discusses the challenges and opportunities that lie ahead for film and television production.
