Hollywood Gets an AI Agent: A New Class of Intelligence Enters the Film & TV Business

As decision-making in entertainment grows more complex, a new breed of domain-trained AI is beginning to act like a virtual industry insider — connecting projects, people, and opportunities in ways once reserved for agents and executives

San Francisco, 21st April 2026 — For decades, Hollywood has run on insider knowledge: who’s active, who’s buying, which projects are moving, and which relationships actually matter. That intelligence has traditionally lived inside agencies, studios, and personal networks — accumulated over careers, passed between contacts, and rarely accessible to those outside the room.

Now, a new class of AI is beginning to play a similar role.

Vitrina has introduced VIQI (pronounced VEE-kee), an AI system trained specifically on the business and dealmaking layers of the global film and television industry. Designed to function like a virtual industry insider, VIQI answers questions, makes connections, and surfaces opportunities across companies, people, and projects — drawing not on the public internet, but on a structured, verified map of the entertainment ecosystem built over more than a decade.

An Industry Graph — Built for Entertainment

Every major industry now has an intelligence infrastructure built around its most critical data. Finance has Bloomberg. Technology has LinkedIn’s professional graph. E-commerce has Amazon’s product graph.

Until now, the global entertainment industry was the exception: a multi-hundred-billion-dollar business whose supply chain — studios, production companies, distributors, financiers, agents, and the projects connecting them — had never been mapped at scale in a structured, queryable form.

VIQI changes that.

Built on Vitrina’s proprietary supply-chain dataset covering 360,000+ companies, 5 million+ professionals, and 30 million+ verified relationships across 100+ countries, VIQI gives entertainment professionals the ability to ask natural-language questions and receive sourced, specific, verified answers — not web search results, not generically synthesised summaries, but intelligence drawn from a curated dataset built specifically for this industry.

What Makes VIQI Different

VIQI belongs to a new category of AI — vertical AI — that is distinct from general-purpose tools like ChatGPT or Claude. Where general AI draws from broad public data and is designed to answer almost any question with reasonable accuracy, vertical AI is trained within a specific domain, with access to proprietary data, industry-specific context, and the nuance that only comes from deep specialisation.

In practice, VIQI understands how entertainment actually works: the difference between a production company with an output deal and one actively seeking co-production partners; how financing structures differ between territories; which relationships between studios, distributors, and broadcasters are active versus historical. It reasons within a structured intelligence graph built over more than a decade of direct data collection.

In practice, users turn to VIQI to do what agents, executives, and seasoned insiders have long helped with:

• Identifying the right financing or co-production partners for a specific project
• Understanding who is actively buying or commissioning content in a given genre or territory
• Finding verified decision-makers behind companies, deals, and development slates
• Tracking how strategies and priorities shift across markets, platforms, and genres
• Building meeting prep briefs, buyer pipelines, and market research — in minutes, not days

From Platform to Conversation

Vitrina has been providing structured entertainment intelligence to studios, streamers, and distributors for over a decade through its supply-chain platform. VIQI represents the next evolution: democratising that intelligence through a conversational interface accessible to any entertainment professional, regardless of the size of their team or the depth of their network.

“Entertainment has never lacked information; it’s lacked clarity,” said Atul Phadnis, Founder and CEO of Vitrina. “VIQI was built to reflect how the industry actually works, helping professionals connect dots that are usually scattered across trades, databases, and personal networks. We’ve spent over a decade building the most complete map of the global entertainment supply chain. VIQI is how we open that map to everyone.”

Early Adoption

VIQI has already been adopted by teams across the entertainment ecosystem, including Apple TV+, Netflix, Warner Bros., Getty Images, ITV Studios, and Banijay, as well as independent production companies, sales agents, financiers, and talent agencies across more than 30 countries.

A Shift in How the Business Operates

The emergence of tools like VIQI reflects a broader structural shift in how intelligence is accessed in Hollywood. As the business becomes more global, more fragmented, and more competitive, the ability to quickly understand who matters, what’s moving, and where opportunity lies is becoming as critical as creative instinct.

Rather than replacing agents, executives, or human relationships, VIQI points toward a future where insider-level context becomes more widely accessible, helping professionals across the ecosystem move faster, make more informed decisions, and spend less time chasing information that should have been findable all along.

Free access to VIQI, is available at vitrina.ai/viqi.

Paid plans for teams and enterprise clients are available. For enterprise inquiries, contact: viqi@vitrina.ai

About Vitrina

Vitrina is the global entertainment supply-chain intelligence platform, providing structured data and market intelligence to the film, television, and streaming industry across 100+ countries. Over more than a decade, Vitrina has built the most comprehensive verified dataset of the entertainment supply chain — covering production companies, studios, streamers, broadcasters, distributors, financiers, agents, and the executives, projects, and relationships connecting them. Vitrina serves clients across the full ecosystem, from major studios and global streamers to independent producers, sales agents, and financiers. VIQI is Vitrina’s AI interface, to democratise access to the intelligence the platform has spent a decade building. Learn more at vitrina.ai.

Media Contact: 

Ankita Mehra 

Head of Marketing at Vitrina 

ankita.mehra@vitrina.ai