XR Extreme Reach CEO John Batter on Orchestrating Global Ad Creative, Payments, and the Future of Content Delivery

John Batter, CEO of Extreme Reach, discusses how the company's platform and payments solutions manage the complexity of global advertising workflows, talent payments, and the industry shift towards CTV, AI, and dynamic ad insertion.

Deep dive into Co-Pros

Ambitious co-productions are key to global hits, but most deals collapse. This deep-dive briefing is the strategic playbook. We’ll break down the financing models, partnership structures, and market insights behind today’s successful deals.