XR Extreme Reach CEO John Batter on Orchestrating Global Ad Creative, Payments, and the Future of Content Delivery

John Batter, CEO of Extreme Reach, discusses how the company's platform and payments solutions manage the complexity of global advertising workflows, talent payments, and the industry shift towards CTV, AI, and dynamic ad insertion.

Universal Music Group acquires stake in Excel Entertainment; Farhan Akhtar, Ritesh Sidhwani to retain creative control

Excel Entertainment, led by Farhan Akhtar and Ritesh Sidhwani, has entered into a strategic partnership...