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YouTube announced that its first exclusive global broadcast of an NFL game achieved a record for the company, reaching the highest number of concurrent viewers for a livestream on the platform. Over 17.3 million viewers from more than 230 countries and territories tuned in for the game between the Kansas City Chiefs and the Los Angeles Chargers in São Paulo.

This figure represents the average minute audience (AMA) that watched the game. In the U.S., there were 16.2 million AMA across YouTube and other platforms, according to Nielsen data, while YouTube’s numbers indicated 1.1 million AMA outside the U.S.

This exclusive broadcast is part of YouTube’s expanded partnership with the NFL, announced in May. The deal aims to attract more ad revenue, and the company anticipates that this new achievement will be well-received by advertisers.

However, in comparison to other NFL broadcasts on streaming platforms, the viewership numbers are slightly lower than those of Netflix. Netflix’s 2024 Christmas doubleheader averaged over 24 million viewers.

While the numbers may seem underwhelming, YouTube believes its creator-driven viewing experience sets it apart from rivals. The broadcast showcased a lineup of popular YouTubers, including Deestroying, MrBeast, Haley Kalil, and Marques Brownlee, among others. Karol G also performed the halftime show.

Reactions to the involvement of these creators in the broadcast were mixed. While some fans enjoyed seeing their favorite YouTubers, others found the sports commentary “cringe.”

Persons: Deestroying, MrBeast, Haley Kalil, Marques Brownlee, Karol G

Company Names: YouTube, NFL, Kansas City Chiefs, Los Angeles Chargers, Nielsen, Netflix

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.