What is a Put Pilot?

A Put Pilot is a type of television pilot agreement where a network commits not only to developing a pilot episode but also guarantees to air it — or else pays a significant penalty to the studio or producer. In simple terms, it’s a pilot deal with a guaranteed slot or payout, making it far more lucrative and secure for the creators.

Put Pilot deals are seen as a sign of confidence and serious commitment from the network, often reserved for high-potential content or creators with a proven track record.

Why Studios Offer Put Pilot Deals

Studios and networks use Put Pilot deals strategically to:

• Attract A-list creators, writers, and production houses.
• Reduce bidding competition with rival networks or platforms.
• Secure early involvement in projects with strong commercial or critical potential.
• Speed up production timelines and ensure priority development.

These deals function like a handshake that says: “We’re serious about this concept. Let’s go all-in.”

How Put Pilot Deals Work

Here’s how a typical Put Pilot agreement unfolds:

1. Initial Pitch & Approval: A concept is pitched to a network.
2. Put Pilot Commitment: If the network is convinced, it commits to airing the pilot or paying a penalty.
3. Pilot Production: The pilot is developed, often with fast-track support.
4. Network Evaluation: The network assesses the pilot’s success potential.
5. Series Order or Penalty Payment: If they choose not to air it, a financial penalty is paid.

The “put” clause ensures the creator is compensated either way — reducing the risks creators face when pitching bold or niche content.

Key Players in Put Pilot Deals

A typical Put Pilot arrangement involves:

• Network Executives – Approving the “put” clause and greenlighting production.
• Studios & Producers – Developing and delivering the pilot content.
• Writers & Showrunners – Crafting the concept and script.
• Legal & Business Affairs – Structuring terms around payout clauses, ownership, and IP.

Risks and Rewards of Put Pilot Agreements

For Networks:

• Risk: Paying penalties for unaired content.
• Reward: Securing top-tier content early and ahead of competition.

For Creators:

• Reward: Guaranteed exposure or compensation.
• Risk: Creative control may be limited due to high-stakes involvement.

Despite the risks, many studios view Put Pilots as an intelligent hedge, especially in today’s competitive content environment.

Real-World Examples of Put Pilot Deals

Several hit shows have originated from Put Pilot agreements. Examples include:

• “The West Wing” – NBC’s Put Pilot commitment helped fast-track its production.
• “Empire” – Fox’s deal showcased its high confidence in the concept.
• “Modern Family” – Initially picked via Put Pilot strategy, resulting in a major long-running success.

These successes show how Put Pilots are often the seeds of iconic franchises.