Vox Cinemas, part of Majid Al Futtaim Entertainment, has opened a newly enhanced IMAX auditorium at Yas Mall, featuring the largest screen in the venue. The new IMAX screen measures 23.2 meters wide and offers a floor-to-ceiling viewing experience, designed to fully immerse audiences in the action.

The auditorium is equipped with IMAX with Laser projection technology, delivering ultra-bright visuals, improved contrast, and true-to-life color accuracy. A 12-channel immersive sound system, including ceiling, rear, and surround speakers, further elevates the cinematic experience. Guests can also enjoy enhanced comfort with glider and recliner seating throughout the auditorium, setting a new standard for moviegoing in the capital.

This launch is part of Vox Cinemas’ ongoing commitment to investing in advanced cinema formats across the Middle East. With 15 IMAX locations in seven countries and over 4,100 seats, Vox Cinemas continues to expand one of the region’s most sophisticated cinema platforms.

The reopening of the IMAX auditorium coincides with the regional premiere of Avatar: Fire and Ash, giving audiences the chance to experience one of the year’s most anticipated films on a grand scale.

Ignace Lahoud, CEO of Majid Al Futtaim Entertainment, commented, “IMAX at Yas Mall reflects our dedication to providing the best cinematic experiences in the region. We are focused on bringing audiences closer to the stories they love through world-class technology and exceptional comfort. We look forward to welcoming guests to this upgraded IMAX auditorium for an immersive experience with Avatar: Fire and Ash.”

John Schreiner, Senior Vice President of Theatre Development, EMEA at IMAX, added, “We are pleased to continue our partnership with Vox Cinemas, reopening our Yas Mall location in Abu Dhabi just in time for the highly anticipated premiere of Avatar: Fire and Ash. Audiences in the city can now enjoy IMAX’s crystal-clear visuals and immersive sound this winter, with an exciting lineup of films through the rest of the year and into 2026.”

The IMAX with Laser system is engineered for long-term performance and energy efficiency, highlighting IMAX’s commitment to precision and sustainability. Films shown in the upgraded auditorium are remastered using IMAX’s proprietary DMR process, ensuring maximum clarity and impact in line with filmmakers’ vision.

This IMAX upgrade is part of a broader renovation at Vox Cinemas Yas Mall. As part of the transformation:

• 11 standard screens have been converted to Premier auditoriums with modern glider and recliner seating.
• The existing MAX screen has been enhanced.
• The luxury THEATRE concept is being expanded, with the former 4DX auditorium being remodeled into an additional THEATRE screen, adding 36 premium seats.
• Foyers, common areas, and Candy Bars are also being refreshed, creating a more luxurious and seamless cinema destination.

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