Vitrina Film/TV Production Insider [September, 2024]

Vitrina Film/TV Production Insider [September, 2024]

3 6
Webinar Date: 2nd-3rd October

Vitrina Film/TV Production Insider [September, 2024]

Tune into Vitrina with Spotify (7) (1)

Welcome to a brand-new edition of Vitrina’s global monitor of Film and TV productions covering everything from Movies and Feature Films to TV series, Animations, Documentaries, Scripted and Unscripted projects.

Before diving into the September metrics, let’s review the key Film and TV production trends shaping the industry since 2022.

Global Film+TV Productions Volume: Last 33 Months

unnamed (1)

Source: Vitrina Daily Production Tracker

Insights on Production Transactions – September’24 vs. August’24

Vitrina tracks global content projects in real-time across all stages—development, production, post-production, and release. By monitoring daily transactions like financing, commissioning, and green-lighting among production houses, streamers, and broadcasters, we gain sharp insights into industry trends, key players, and buyer behavior.

Below are the key highlights for September specifically for Production Volumes:

  • Global Trends: Production volumes dropped 10% from August, with the Americas down 24%, EMEA 7%, and APAC 15%.
  • Genre & Language: Drama led the genres, followed by Documentary and Comedy. Scripted content made up 69% of all productions. English accounted for 38% of projects, with Japanese productions following.
  • Top Players: Netflix and Prime Video, were the top commissioners, followed closely by the BBC.
  • Streaming Trends: Streamers held 20% of the total production volume, consistent with previous months.
  • Manga/Anime Boom: 70% of Japanese productions focused on manga/anime content.
  • EMEA Focus: Streamers and broadcasters commissioned more African productions, especially in English, Afrikaans, and Arabic.

Boost lead generation by tracking buyer behavior.


Season Renewals:

Season renewals have emerged as a vital support system for businesses throughout the entertainment supply chain. With new productions experiencing delays due to market fluctuations, renewing established shows provides a dependable avenue for success for streamers and broadcasters. These renewals not only facilitate ongoing viewer engagement but also help maintain a steady workflow for production and post-production service providers.

The graph below highlights recent season renewal trends, showcasing shifts in industry strategies to preserve and expand series offerings. It also reveals how different languages, regions, and genres are shaping these evolving patterns.

unnamed (1)

Month Wise Summary:

  • January: Dutch language renewals saw a notable rise, second only to English.
  • March: Renewals surged, driven by Netflix, Paramount, Warner Bros., and ITV, showing strong confidence in existing series.
  • May: Renewal activity peaked, reflecting the industry’s commitment to current shows.
  • June-July: Stable season renewals, with an increase in Japanese language renewals.
  • August: Renewals dropped by 37%.
  • September: Renewals bounced back by 8%, led by EMEA and APAC, with a notable rise in Japanese renewals. Key players: Netflix, Prime Video, BBC.

September Regional Insights:

  • EMEA: BBC, Prime Video, and ITV led renewals.
  • APAC: Renewals increased, driven by Network 10 and smaller buyers.
  • Americas: Netflix, Prime Video, and TLC led the region’s renewals.

Genre Preference: Reality genre topped September’s renewals.


Should you invest in renewals or new projects?

Get a one-on-one consulting session with Vitrina to back your strategy for the quarter.


Announce Your Project to MIPCOM attendees!

Did you recently participate in a Development or Production deal or about to announce a production deal? If yes, submit it here!


Vitrina Spotlight: Production Deal of the Month!

BBC and UKTV Sign Production Deal for Shakespeare & Hathaway – Private Investigators

BBC and UKTV have entered a new production deal with BBC Studios Drama Productions for the fifth season of Shakespeare & Hathaway – Private Investigators. Filming for the upcoming season has already commenced in Birmingham, reflecting BBC’s commitment to regional investment in the Midlands. The series, co-created by Paul Matthew Thompson and Jude Tindall, follows the cases of an unlikely detective duo in the picturesque setting of Stratford-upon-Avon.

unnamed (2)
  • Strategic Partnership: The new season will debut on UKTV’s crime channel, Alibi, before launching on BBC and iPlayer, giving UKTV exclusive early access while BBC secures wider distribution.
  • Narrative & Cultural Impact: The show’s mix of mystery, humor, and British charm has garnered a loyal following, appealing to both UK and international audiences, especially with the growing demand for British content.
  • Collaborative Expertise: BBC Studios Drama Productions will lead the project, continuing its successful partnership with UKTV, which has delivered high viewership and critical acclaim in past seasons.

 

Curious how Vitrina can help you? Try it out today!

Curious how Vitrina can help you? Try it out today!

Tracking & Connecting the Global Entertainment Supply Chain in Real-Time with Vitrina

Vitrina helps members find the right projects, partners, distributors, and suppliers. We offer market intelligence that supports business expansion into new markets, providing insights into trends, leaderboards, and expert recommendations.

Entertainment Companies Tracked by Vitrina Worldwide in September: 133,000+

vitrina full

Entertainment Companies Tracked by Vitrina Worldwide in September: 

 

Most Popular on Vitrina Highest Reputation Scores
Streamers & Broadcasters Netflix Netflix, Nippon TV 
Production Houses The Walt Disney Company Warner Bros. Discovery, Wildbrain
Post-Production Cos. Industrial Light & Magic (ILM) Prime Focus Technologies, Company 3
Distributors All3Media International, Globo International Distribution, AP International Nordisk Film, Blue Ant Media
Localization Iyuno, Visual Data Media Services, Zoo Digital Iyuno, Dubformer, Keyword Studios

 

Who is this for

This briefing is built for people who make or fund decisions about how content gets produced — not for general AI curiosity.

Producers & EPs

Looking to cut production costs and timelines without cutting corners on quality or buyer expectations.

Studio & Streamer Execs

Setting internal AI policy and want a clear-eyed view of what’s production-ready versus what’s still risky.

Post & VFX Vendors

Deciding where to invest in AI tooling to stay competitive on turnaround and price.

Your hosts

Two people who talk to studios, streamers, financiers, and vendors every single week.

EXPERT

Atul Phadnis

Founder & CEO, Vitrina A.I.

– A value-chain specialist and host of Vitrina’s LeaderSpeak podcast series, Atul reads and analyzes big-player market moves—across regions, genres, content slates, and partner choices—and deciphers the why, how, and what next – within the business of content.

HOST

Kunal Barai

Strategic Growth & Solutions Leader, Vitrina

– Kunal spends every day speaking with studios, streamers, financiers, and vendors—surfacing real financing, partnership, and growth needs. He brings those live questions to the session to spot trends in real time and map where the industry is heading next.

What people say after they attend

Not marketing copy — this is what regulars tell us.

null

We book a conference room every week to watch Vitrina Private Briefings.

Strategy Executive

Warner Bros. Discovery

null

We book a conference room every week to watch Vitrina Private Briefings.

Senior Executive

WME

null

I have never gone into a Vitrina Private Briefing session and not come out with at least 3 business ideas.

CXO

Globo, Brazil

null

Vitrina sessions give us so much hope. Your focus on telling stories about recent deals is always inspiring.

Independent Producer

null

My team and I like the way Atul and Kunal debate a specific topic or strategy. It's educational and entertaining.

Owner

Production House

Recently Concluded Private Briefings

Missed the live session? Catch up on the report or the full recording.

Upcoming Private Briefings

Reserve your seat before they fill up.

Never Miss A Briefing

Join with a free entry tier and free credits — no credit card required.