What is TV Syndication?

TV syndication refers to the licensing of content to multiple broadcasting outlets without going through a broadcast network. In the African context, this involves distributing television programs, series, or films to various regional and national broadcasters, cable networks, and digital platforms across the continent. Syndication allows content owners to maximize their reach and revenue by tapping into diverse markets with varying content needs.

Types of Syndication Partners in Africa

Understanding the landscape of potential syndication partners is essential for effective content distribution. In Africa, syndication partners can be categorized as follows:

1. Public Broadcasters

These are state-owned television stations that often have the widest reach within a country. Examples include:

• South African Broadcasting Corporation (SABC) in South Africa
• Kenya Broadcasting Corporation (KBC) in Kenya
• Nigeria Television Authority (NTA) in Nigeria

2. Private Broadcasters

Privately-owned stations that cater to specific audiences or regions. Examples include:

• e.tv in South Africa
• Citizen TV in Kenya
• Channels TV in Nigeria

3. Pay-TV Operators

Subscription-based services that offer a range of channels. Notable players include:

• MultiChoice’s DStv and GOtv
• StarTimes
• Canal+ Afrique

4. Digital and OTT Platforms

With the rise of internet penetration, Over-The-Top (OTT) platforms have become significant syndication partners:

• Showmax by MultiChoice
• MTN’s upcoming streaming platform
• YouTube channels and other VOD services

5. Content Aggregators and Distributors

These entities package and distribute content to various broadcasters:

• AfricaXP
• CMA Group in Nigeria

Key Players in African TV Syndication

Several organizations have established themselves as pivotal in the African TV syndication landscape:

MultiChoice Group

Operating services like DStv and GOtv, MultiChoice is a dominant force in Sub-Saharan Africa, offering a mix of local and international content.

Canal+ Afrique

A French subscription TV service with a significant presence in Francophone Africa, offering a variety of channels and content.

StarTimes

A Chinese-owned digital TV operator providing affordable pay-TV services across Africa, known for broadcasting a range of sports and entertainment content.

AfricaXP

Specializes in creating and supplying custom-designed themed TV channels for African broadcasters and the diaspora.

CMA Group

Based in Nigeria, CMA Group is a leading content aggregator and distributor, managing several TV channels and offering syndicated content across Africa.

Benefits of TV Syndication in Africa

Engaging in TV syndication within Africa offers numerous advantages:

• Expanded Reach: Access to diverse and growing audiences across multiple countries.
• Revenue Diversification: Multiple licensing deals across different regions can lead to varied income streams.
• Content Longevity: Syndication can extend the lifespan of content beyond its initial broadcast.
• Brand Recognition: Increased visibility can enhance brand presence and open doors for further opportunities.

Challenges in African TV Syndication

While opportunities abound, several challenges need to be navigated:

• Regulatory Hurdles: Varying broadcasting regulations across countries can complicate syndication deals.
• Infrastructure Limitations: Inconsistent electricity and internet access can affect content delivery and viewership.
• Piracy Concerns: Unauthorized distribution of content remains a significant issue.
• Language Diversity: Africa’s linguistic diversity necessitates content localization for broader appeal.