Exciting Partnership in the Arts

Cinesite and Frameless Creative, a leader in immersive experiences, have embarked on a long-term collaboration with the National Portrait Gallery. Their groundbreaking initiative, “National Portrait Gallery Unframed,” is set to debut with “Stories – Brought to Life.” This project will delve into the lives of influential figures who have shaped the UK’s rich history and culture, spanning from the Tudor era to contemporary times. The inaugural art experience will take place at MediaCity, Salford, Greater Manchester, in May, before embarking on a national and international tour.

Transforming Audience Engagement

“We are thrilled to announce this new long-term partnership with the National Portrait Gallery,” expressed Rich Storton, General Manager of Frameless Creative. “By harnessing the power of digital storytelling, we aim to introduce art to a broader audience. In today’s evolving landscape, there is a pressing need for innovative experiences that make art and culture accessible to diverse groups. Our goal is to ensure that national institutions like the National Portrait Gallery and their remarkable collections remain relevant and culturally significant for future generations. MediaCity, with its vibrant cultural scene and excellent transport links, is the perfect location for the premiere of our first experience.”

Innovative Storytelling Techniques

“Stories – Brought to Life” will feature high-quality digital projections, Hollywood-style visual effects, and cutting-edge audio technology, all intertwined with music and creative narratives to illuminate the stories behind some of the Gallery’s most cherished portraits. Cinesite will serve as Frameless’ content production partner, ensuring a top-notch experience.

Expanding Cultural Reach

“The National Portrait Gallery is committed to sharing our unique collection of portraits with as many people as possible while exploring the human stories that define our history and culture,” stated Rosie Wilson, Director of Programmes, Partnerships, and Collections at the National Portrait Gallery. “This exciting partnership with Frameless, inspired by our Collection, will allow us to take these narratives beyond the Gallery walls and present them in innovative, engaging ways.”

A Warm Welcome Awaits

“We are honored that the National Portrait Gallery and Frameless have selected MediaCity as the inaugural venue for this unique immersive experience,” concluded Caroline Aikman, Director of Marketing, Brand, and Place at MediaCity. “Having hosted numerous arts and culture events, we eagerly anticipate welcoming visitors to Salford when the experience opens its doors in May.”

Source: Frameless Creative