Featured MEdia
Supply Chains

Tubi has rolled out its “Tubi for Creators” initiative, featuring six major YouTube brands including Mythical (Rhett & Link), Watcher, Dan & Riya, FunnyMike, Jubilee, and Kinigra Deon, delivering over 500 episodes of episodic content to its free ad-supported platform. This strategic move targets Gen Z and millennial viewers by integrating established digital-first creator IP into traditional streaming. For the media & entertainment supply chain, this adds a new content-sourcing pipeline—shifting value upstream from digital creators seeking broader distribution and monetization, while challenging legacy production houses. Vitrina’s M&E Supply‑Chain Impact views this as a key catalyst: it could reshape content acquisition norms, reducing reliance on licensed catalogs and bolstering direct creator partnerships across advertising, production, and distribution verticals.