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Smirnoff has appointed Troye Sivan as its new “Chief Vibes OFFicer,” initiating a new multi-year partnership between the acclaimed alcohol brand and the Grammy-nominated artist.

The collaboration was revealed by Smirnoff on Monday through a video styled like a press conference announcing Sivan’s new “CVO” role. This launch will be accompanied by Smirnoff’s sponsorship of Troye’s upcoming tour in Australia and New Zealand, which will include after parties in Sydney and Melbourne.

“For me, Smirnoff has always been everywhere—whether at house gatherings, backstage at concerts, or out with friends,” Sivan expressed in a statement. “I encounter the brand worldwide, and it always feels like something I want to be a part of. ‘Go OFF’ embodies the spirit of togetherness and authenticity, values I cherish in this stage of my life and am eager to explore further through this partnership.”

Stephanie Jacoby, Senior Vice President of Global Vodkas, stated: “We are thrilled to collaborate with Troye—his infectious joy and ‘We Do We’ ethos make him the ideal vibe shifter for fans globally. From our first conversation with Troye and his team, we realized this would be something extraordinary. We share a love for fun, unity, and a light-hearted approach to life. I am excited to welcome our new Chief Vibes OFFicer; Troye is a perfect match, and we look forward to our upcoming collaborations—exciting times ahead!”

+ MusiCares is teaming up with Moms in Music to host a complimentary Women’s Wellness Clinic on November 21 from 11 a.m. to 3 p.m. at MusiCares headquarters in Santa Monica, California.

The clinic will provide essential health and wellness services for women in the music industry, including mental health support and resources to help balance work and family life. Services offered will encompass mental health screenings, physical therapy assessments, holistic chiropractic care, custom ear protection molds, massage therapy, and yoga.

Attendees will have access to information about MusiCares services tailored for women, such as mammogram assistance, cervical cancer screenings, childcare, and more. MusiCares is collaborating with women-operated businesses and providers to deliver these services.

+ Republic has elevated Kevin Lipson to Chief Revenue Officer, as announced today by Republic President and COO Jim Roppo.

In this newly established role, Lipson will spearhead revenue strategies for all artists across the Republic Records, Mercury Records, Def Jam Recordings, and Island Records rosters. He will continue to lead the team responsible for streaming, e-commerce, data analysis, retail, gaming, sports marketing, media planning, catalog initiatives, and more. Additionally, Lipson’s team will drive innovative campaigns aimed at expanding audience reach and revenue streams.

Regarding the promotion, Roppo commented, “Kevin is not only one of the most determined music executives in the industry but also a true innovator. With his fresh outlook, he continually seeks unconventional methods to launch new artists and maximize global revenue for our roster of superstars. He is a remarkable leader, and I am honored to share this news.”

Lipson has held various senior management roles within the Universal family of labels at Republic Records, Island Records, Def Jam Recordings, and Universal Music Group Distribution in both Los Angeles and New York. He is based at the label’s New York headquarters.

+ SoundExchange and the South African Music Performance Rights Association (SAMPRA) have announced a reciprocal agreement that ensures U.S. and South African performers receive royalties for the use of their recordings in each other’s countries.

This agreement is a result of SoundExchange’s commitment to ensuring American creators receive equitable treatment alongside their South African peers. It signifies the first occasion U.S. performers will earn neighboring rights when their music is played in South Africa.

Effective retroactively from the 2022 distribution period, this multi-lateral agreement between SoundExchange and SAMPRA will benefit performers from both nations whose music is utilized across various platforms (known as “neighboring rights”) in both the U.S. and South Africa. This agreement, which also includes the AFM & SAG-AFTRA Intellectual Property Rights Distribution Fund, will also support non-featured artists (such as studio musicians and backup singers), who will receive South African royalties deposited into the Fund managed by The American Federation of Musicians (AFM) and the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA).

“The success of this agreement is directly linked to SoundExchange’s advocacy for creators globally,” said Michael Huppe, President and CEO of SoundExchange. “I am pleased that our argument for fair compensation for creators resonated with SAMPRA and led to a significant advancement for U.S. performers.”

+ Meirav Savyon has been appointed head of creative licensing at the music company Baxter House. She previously held the same position at Milk & Honey.

Led by OneRepublic songwriter and producer Brent Kutzle, Baxter House boasts substantial experience in crafting songs for artists such as Anderson Paak, Rauw Alejandro, Tate McRae, Karol G, U2, Diplo, OneRepublic, and Portugal. the Man.

Kutzle remarked, “I’m incredibly excited to have Meirav join us to enhance the work Baxter House does in the licensing domain. It’s evident she is not only a consummate professional but also an empathetic friend to everyone she meets, genuinely interested in listening and meeting the needs of those she collaborates with, including supervisors, agencies, and brands. We can’t wait to see where this journey takes us.”

Person

Troye Sivan, Stephanie Jacoby, Kevin Lipson, Jim Roppo, Michael Huppe, Meirav Savyon, Brent Kutzle

Company Names

Smirnoff, MusiCares, Moms in Music, Republic, Universal Music Group, SoundExchange, South African Music Performance Rights Association, Baxter House

Titles

Chief Vibes OFFicer, Women’s Wellness Clinic

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