Continuous Innovation in Streaming

In line with its dedication to ongoing innovation, TOD has unveiled an enhanced version of its streaming service, representing a significant leap in how audiences across the MENA region engage with sports and entertainment. This redesign incorporates a variety of new features aimed at making content discovery and viewing more intuitive, intelligent, and engaging.

User-Centric Interface Redesign

Central to this update is a reimagined user interface that mirrors actual viewing habits. The new layout features dynamic hero images, curated content rails, and auto-play teasers that spotlight relevant shows and matches with minimal navigation. Viewers now enjoy a more fluid and personalized experience, supported by a streamlined navigation system and enriched metadata, including video resolution options (4K, HDR, FHD), audio and subtitle choices, cast and crew details, and content ratings.

Enhanced Interactivity for Sports Fans

For sports enthusiasts, the platform’s TOD360 features provide an elevated level of interactivity. Real-time match statistics, Opta-powered line-up updates, customizable highlight reels, and live score toggling bring fans closer to the action. Enhanced playback tools, such as picture-in-picture mode, playback speed control, and improved video quality adjustments, ensure a seamless experience across all devices.

Significant Viewer Engagement Growth

Since the launch of the enhanced platform, TOD has witnessed substantial increases in viewer engagement. Users are spending more time per session, exploring a wider array of content, and returning more frequently. Egypt led the regional growth with a 51% increase in viewing minutes, followed by the UAE at 47% and Qatar at 36%. On the device front, Smart TVs experienced a staggering 168% surge in usage, while mobile phones saw a 33% rise.

Improved Streaming Performance

Streaming performance has also seen remarkable improvements. Concurrent plays on 4K-supported subscriptions rose by 24%, while good stream counts increased by 19%. Video playback failures plummeted by 82%, and high rebuffering instances decreased by 71%. The average framerate improved by 83%, and peak bitrate increased by 9%, leading to a 37% reduction in streams affected by technical issues.

Leadership Insights

James Walmsley, Director of Technology at TOD, commented on the upgrade: “Our primary focus has always been on the user experience, and the positive feedback following the upgrade confirms we are on the right path. From smoother playback to smarter content discovery, every aspect has been designed to help viewers find and enjoy content more quickly, with superior quality and minimal interruptions. This is a comprehensive overhaul—redefining how audiences discover, stream, and connect with content. With this update, we’re not just enhancing features; we’re reinforcing our position as the leading destination for sports and entertainment in MENA. Our content library is unparalleled, and our mission is to deliver a user experience that is truly exceptional.”

Strategic Timing for Relaunch

The relaunch comes at a pivotal moment, aligning with the highly anticipated football finals in May and a refreshed entertainment lineup featuring major titles from Paramount, Disney, and other leading studios. With these enhancements, TOD is solidifying its position as the premier destination for live sports, Arabic and Turkish series, and global entertainment content in the MENA region.