The Elevator Pitch - XR Extreme Reach

3 weeks ago

The Elevator Pitch – XR Extreme Reach

The Elevator Pitch – XR Extreme Reach

Elevator Pitches: Inside the Media Supply Chain
Short, Sharp, and Smart Introductions to the World’s Most Interesting Media Supply Chain Companies

Extreme Reach is the leading platform for managing advertising and marketing operations , helping brands manage every aspect of their ad creative—from talent payments and rights to the delivery of the final ad. John Batter provides an elevator pitch for XR, framing their work as what Salesforce has done for chief revenue officers, but for ad ops, marketing ops, and CMOs.

What Salesforce has done for chief revenue officers and for sales ops is sort of what we do for ad ops and marketing ops and CMOs.

Why Partner With XR Extreme Reach?

Unified Global Ad Platform: XR is the leading, single platform for managing all advertising and marketing operations globally. They handle the entire ad workflow, from talent payments and rights management to delivery, ensuring every ad lands correctly.
Unmatched Scale and Client Base: They command massive scale, with approximately $100 billion of annual ad spending flowing through their system. XR counts 75% to 80% of Fortune 500 advertisers as clients and delivers to about 50,000 global endpoints.
Guaranteed Quality and Compliance: They are trusted to ensure the highest quality and pristine condition of ads, even for critical moments like the Super Bowl. Their platform includes automated and human checks to make sure the right version of the ad runs every time.
Simplified Production Payments (XR Pay): XR removes the pain of payment mechanics for brands. They process about $1.5 billion of payroll annually, acting as a one-stop shop to pay talent (in front of the camera), crew (behind the camera), vendors, and influencers.
Mastering Digital Complexity: XR specializes in managing the increasing complexity of advertising, particularly with the proliferation of ad versions driven by AI. They supply data via the XR ID to power contextual advertising and dynamic ad insertions across CTV and AVOD platforms.

A Leader in Ad Management Workflows: XR Extreme Reach

Extreme Reach (XR) is the leading platform for managing global advertising and marketing operations. It acts as a single solution for ad ops and CMOs, managing the entire creative workflow from talent payments and rights to final ad delivery. The business is split into XR Pay, which handles payments for talent and crew, and XR Ads, a global database managing all ad assets. XR serves 75-80% of Fortune 500 advertisers across 140 markets, ensuring ads are delivered in pristine condition and with proper rights management.