Companies 
Content
Global Production Financing Webinar 
LeaderSpeak Podcast 
Supply Chain News 
Latest Projects
Global Trends
About Projects Tracker
About Vitrina
Our Story
Our Solutions 🔥
Case Studies
Our Profile
What Salesforce has done for chief revenue officers and for sales ops is sort of what we do for ad ops and marketing ops and CMOs.
Why Partner With XR Extreme Reach?
- Unified Global Ad Platform: XR is the leading, single platform for managing all advertising and marketing operations globally. They handle the entire ad workflow, from talent payments and rights management to delivery, ensuring every ad lands correctly.
- Unmatched Scale and Client Base: They command massive scale, with approximately $100 billion of annual ad spending flowing through their system. XR counts 75% to 80% of Fortune 500 advertisers as clients and delivers to about 50,000 global endpoints.
- Guaranteed Quality and Compliance: They are trusted to ensure the highest quality and pristine condition of ads, even for critical moments like the Super Bowl. Their platform includes automated and human checks to make sure the right version of the ad runs every time.
- Simplified Production Payments (XR Pay): XR removes the pain of payment mechanics for brands. They process about $1.5 billion of payroll annually, acting as a one-stop shop to pay talent (in front of the camera), crew (behind the camera), vendors, and influencers.
- Mastering Digital Complexity: XR specializes in managing the increasing complexity of advertising, particularly with the proliferation of ad versions driven by AI. They supply data via the XR ID to power contextual advertising and dynamic ad insertions across CTV and AVOD platforms.
A Leader in Ad Management Workflows: XR Extreme Reach
Extreme Reach (XR) is the leading platform for managing global advertising and marketing operations. It acts as a single solution for ad ops and CMOs, managing the entire creative workflow from talent payments and rights to final ad delivery. The business is split into XR Pay, which handles payments for talent and crew, and XR Ads, a global database managing all ad assets. XR serves 75-80% of Fortune 500 advertisers across 140 markets, ensuring ads are delivered in pristine condition and with proper rights management.
New York, United States of America
