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The North American Broadcasters Association (NABA) has appointed Eduardo Ruiz Sanchez, the deputy director of broadcast operations at Televisa, to its Board of Directors. Rebecca Hanson, the director general of NABA, expressed excitement about welcoming Ruiz to the board, highlighting Televisa’s significant role in representing Mexico in the North American broadcasting landscape.

Ruiz, with nearly 30 years of experience at Televisa, oversees terrestrial broadcast, channel distribution, and global news and sports contributions. His leadership has led to substantial improvements in transmission capacity and power efficiency, including a 266% increase in transmission capacity and a 92% reduction in power consumption through infrastructure redesign.

Televisa, a longstanding NABA member, is pivotal in shaping the media landscape for Spanish-speaking audiences. NABA, an alliance of broadcasters from Canada, the United States, and Mexico, focuses on fostering dialogue, advocacy, and collaborative action on technical and regulatory matters in the broadcast and media sector.

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