The survey results show that top-notch video content is increasingly crucial for organizations looking to engage with customers, investors, and employees. Tata Comms Media’s latest research reveals a growing emphasis on professional-quality video and live streaming in corporate communications for global enterprises. The survey, titled ‘Rise and Rise of Video and Live Streaming in the Enterprise,’ found that 86% of companies believe that live-streamed corporate events must exceed the quality of standard online meetings, with many stating that high-quality production is a must-have.

Conducted by Sapio Research on behalf of Tata Comms Media, the survey included 300 major companies in the US and UK across various industries. The report highlights a rising demand for broadcast-quality video among key stakeholders in large enterprises. A significant 65% of respondents indicated they would prioritize broadcast-grade quality over live streaming critical events. This shift reflects the increased standards in video production necessary for effective enterprise communication.

The findings showcase that high-quality video content is now an essential tool for organizations seeking to connect with customers, investors, and employees. A substantial 89% of respondents expect live-streamed events like product launches and customer conferences to meet broadcast standards. Additionally, 84% of enterprises would only collaborate with live video providers with proven broadcast expertise, emphasizing the importance of reliability and flawless execution.

Dhaval Ponda, Vice President and Global Media Head at Tata Communications, commented on the survey results, emphasizing the importance of broadcast-quality video for enhancing credibility and engaging with key audiences. While 43% of companies handle video production internally, those outsourcing to professional agencies or production companies are more likely to achieve desired quality. Sixty percent of companies outsourcing report meeting quality standards, compared to just 36% of those relying solely on in-house teams.

The survey indicates a clear trend towards investing in professional-quality video content for improved communication. Tata Comms Media offers solutions such as cloud production and delivery, low-latency IP video distribution, and 5G-enabled remote live streaming setups to help enterprises deliver compelling video content to diverse audiences.

Person: Dhaval Ponda
Company Names: Tata Comms Media, Sapio Research
Titles: Rise and Rise of Video and Live Streaming in the Enterprise

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