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Supply Chains

Swerve Sports, a new women’s sports-themed channel by Swerve TV, has quickly gained traction by being included in The Roku Channel’s recent launch of over 40 free linear channels in the UK. The channel, which leverages the success of its sibling channel Swerve Combat, is expanding its reach internationally.

Christy Tanner, Chair of Swerve TV, mentioned plans to localize the UK feed to cater to the sports preferences of the UK audience as they continue to grow and expand into other markets. Swerve Sports has secured distribution partnerships with Roku and Paramount’s Pluto TV, with Athletes Unlimited being a key content partner, showcasing live volleyball matches and other sports events to engage audiences.

By collaborating with pro athletes and featuring a diverse range of sports content, including timber sports and women’s football, Swerve Sports aims to attract a younger audience to the fast-growing free ad-supported streaming TV (FAST) platform.

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