SBT’s Transformative Vision for Brazil’s Digital Market

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SBT Streaming Brazil

We are thrilled to welcome Roberto Grosman, the dynamic Chief Transformation Officer at SBT Group, to our latest podcast episode. With a remarkable background that includes leadership roles at Amazon and Google, as well as an MIT Sloan MBA in marketing, business, and entrepreneurship, Roberto brings a wealth of knowledge and experience to the table. His current role at SBT Group positions him at the forefront of transforming one of Brazil’s most iconic television networks into a digital powerhouse.

Regarding advertising expenditure, free TV currently dominates, accounting for approximately 60% of total media investment. However, digital advertising is rapidly expanding and is expected to overtake free TV in the coming years. Despite this trend, free TV remains the primary platform at present. Conversely, pay TV’s significance is diminishing swiftly.

Podcast Chapters

Time Topic
00:00 Introduction and Background of Roberto Grosman
01:36 The State of the Brazil Market and SBT’s Focus Areas
07:30 The Entertainment Business Structure of SBT Group
10:58 SBT’s Digital Journey: Focus on Fast and Free Streaming
13:46 The Potential of SBT’s Library Content for International Licensing
15:37 The Impact of Global Content Production Decline and AI Localization
21:55 Partnerships and International Expansion for SBT Group
24:32 Outlook for 2024: Changes in SBT’s Programming and New Streaming Service

We’re focused on bringing content to Brazil through licensing and revenue share partnerships. We’re active in major markets like Cannes, participating in screenings and fairs. Our strategy involves acquiring and licensing content, as well as developing and dubbing our own content for export. We work closely with big players like Netflix, Max, and Amazon Prime Video, and we’re open to partnerships for content exchange and co-production. Partnerships are a crucial part of our business strategy.

Key Takeaways

  • Brazil is still strong in free-to-air TV, with digital streaming growing rapidly.
  • SBT is investing in a fast and free streaming offering, targeting lower-income users.
  • The company is exploring international partnerships and content licensing.
  • YouTube is a dominant streaming platform in Brazil, larger than Netflix.
  • SBT is making changes in its programming and launching a new streaming service in 2024.

About SBT:

SBT is a leading television network in Brazil, reaching 96% of households and covering 98% of the country’s consumer potential. Renowned for its robust content production, SBT offers a highly diversified programming schedule that appeals to all social classes.

Latest from SBT:

Why You Should Connect With SBT?
  1. Rich Lineage and History: Founded by the iconic entrepreneur and show host Silvio Santos, SBT has a 43-year history of excellence in broadcasting, making it one of the most respected and well-established media companies in Brazil. SBT specializes in talk shows and boasts a large library of content that appeals to both domestic audiences and international markets, providing ample opportunities for content licensing and distribution.
  2. Broad Expertise: As both a broadcaster and a production house, SBT offers a comprehensive range of services, including broadcasting, production, content licensing, and content acquisition. Buyers can access a one-stop solution for their entertainment needs.
  3. Strategic Partnerships: SBT has established strategic partnerships with major players in the industry, such as Prime Video, Warner Bros. Discovery, and TelevisaUnivision. These partnerships provide buyers with access to premium content deals and collaborations with renowned brands.
  4. Diverse Content: SBT specializes in producing a diverse range of content genres, including comedy, family, and drama. Buyers can find a wide selection of captivating content to appeal to various audiences and demographics.
  5. Global Reach: With a strong presence in Brazil and connections to Grupo Silvio Santos, which encompasses 12 companies, SBT offers buyers opportunities for global reach and expansion. Buyers can tap into SBT’s extensive network and expertise to reach new markets and audiences worldwide.

In Conversation With

Streaming Ahead: SBT's Vision for Brazil's Digital Market
Roberto Grosman
Chief Transformation Officer at SBT

Roberto Grosman is the Chief Transformation Officer at SBT, a prominent television network, where he spearheads innovative strategies to navigate the ever-evolving media landscape. With over two decades of experience in esteemed organizations such as Fbiz, Google, Amazon, and Descomplica, Roberto brings a wealth of expertise in digital transformation, growth strategy, and business leadership to his role.

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