We are thrilled to welcome Roberto Grosman, the dynamic Chief Transformation Officer at SBT Group, to our latest podcast episode. With a remarkable background that includes leadership roles at Amazon and Google, as well as an MIT Sloan MBA in marketing, business, and entrepreneurship, Roberto brings a wealth of knowledge and experience to the table. His current role at SBT Group positions him at the forefront of transforming one of Brazil’s most iconic television networks into a digital powerhouse.
Regarding advertising expenditure, free TV currently dominates, accounting for approximately 60% of total media investment. However, digital advertising is rapidly expanding and is expected to overtake free TV in the coming years. Despite this trend, free TV remains the primary platform at present. Conversely, pay TV’s significance is diminishing swiftly.
Podcast Chapters
Time | Topic |
---|---|
00:00 | Introduction and Background of Roberto Grosman |
01:36 | The State of the Brazil Market and SBT’s Focus Areas |
07:30 | The Entertainment Business Structure of SBT Group |
10:58 | SBT’s Digital Journey: Focus on Fast and Free Streaming |
13:46 | The Potential of SBT’s Library Content for International Licensing |
15:37 | The Impact of Global Content Production Decline and AI Localization |
21:55 | Partnerships and International Expansion for SBT Group |
24:32 | Outlook for 2024: Changes in SBT’s Programming and New Streaming Service |
We’re focused on bringing content to Brazil through licensing and revenue share partnerships. We’re active in major markets like Cannes, participating in screenings and fairs. Our strategy involves acquiring and licensing content, as well as developing and dubbing our own content for export. We work closely with big players like Netflix, Max, and Amazon Prime Video, and we’re open to partnerships for content exchange and co-production. Partnerships are a crucial part of our business strategy.
Key Takeaways
About SBT:
Latest from SBT:







- Rich Lineage and History: Founded by the iconic entrepreneur and show host Silvio Santos, SBT has a 43-year history of excellence in broadcasting, making it one of the most respected and well-established media companies in Brazil. SBT specializes in talk shows and boasts a large library of content that appeals to both domestic audiences and international markets, providing ample opportunities for content licensing and distribution.
- Broad Expertise: As both a broadcaster and a production house, SBT offers a comprehensive range of services, including broadcasting, production, content licensing, and content acquisition. Buyers can access a one-stop solution for their entertainment needs.
- Strategic Partnerships: SBT has established strategic partnerships with major players in the industry, such as Prime Video, Warner Bros. Discovery, and TelevisaUnivision. These partnerships provide buyers with access to premium content deals and collaborations with renowned brands.
- Diverse Content: SBT specializes in producing a diverse range of content genres, including comedy, family, and drama. Buyers can find a wide selection of captivating content to appeal to various audiences and demographics.
- Global Reach: With a strong presence in Brazil and connections to Grupo Silvio Santos, which encompasses 12 companies, SBT offers buyers opportunities for global reach and expansion. Buyers can tap into SBT’s extensive network and expertise to reach new markets and audiences worldwide.