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Rakuten Viki is a leading entertainment streaming platform in Asia, and it is now aiming to expand its presence in English-speaking markets. The company has launched a promotional campaign called “K-Drama Day,” which includes advertisements featuring actors Will Poulter, Victoria Justice, and Alicia Hannah-Kim.

This week, through September 30, has been designated as “K-Drama Day.” Viki is hosting various promotional activities and curated selections on its platform to encourage pop culture fans to explore their shows. The service offers both free and subscription streaming options and is available on platforms like Samsung, LG, and other connected TVs.

The “K-Drama Day” campaign is aimed at U.S. viewers, reflecting the increasing popularity of Korean-language dramas. Many Korean series and their remakes have gained a global audience, thanks to their availability on platforms such as Netflix, Disney+, Tubi, Roku, and various FAST channels.

In the promotional spot, the actors humorously connect the name “Viki” to the feminine name “Vicky.” Poulter describes it as “the O.G. streaming platform for Asian dramas” while introducing Justice to the K-drama genre. The ad references popular K-drama titles like “Lovely Runner,” “Study Group,” “Train to Busan,” “The First Night with the Duke,” and “Reborn Rich.”

“Over the past two years, the excitement around K-Drama Day has grown on a global scale. This year, we are taking the celebration to a whole new level by collaborating with Will Poulter, Victoria Justice, and Alicia Hannah-Kim, spotlighting the vast fandom of K-dramas,” said Karen Paek, VP of marketing at Rakuten Viki. “We’re also providing free access to fan-favorite series, launching exciting giveaways with world-class partners, and more. Viki is on a mission to share the joy of K-dramas with audiences around the world.”

Rakuten Viki is part of the Tokyo-based Rakuten Group, which has diverse interests in retail, services, consumer products, technology, and media. The company employs over 30,000 people across 30 countries and is headquartered in San Mateo, California.

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