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RTVE and FORTA have officially initiated the Spanish DVB-I Pilot, a project designed to test the DVB-I standard in Spain. This initiative aims to evaluate its effectiveness as a strategic tool to improve the visibility, accessibility, and relevance of audiovisual content, adapting to evolving consumption habits.

The pilot is part of the Convenio Compostela, a cooperation agreement between the two organizations, and aims to become the national initiative in this area, involving all key stakeholders in audiovisual communication services, including both public and licensed private operators. The project builds on the FTA DTT model, which provides universal access to linear television content without subscription fees, while addressing new consumption trends and offering additional services.

These elements are crucial for competing with global streaming platforms and media giants. The initiative aligns with the European Media Freedom Act, particularly Article 20, which focuses on prominence. DVB-I is increasingly viewed as a potential solution to ensure visibility on connected TV devices within the European Union.

The European Broadcasting Union (EBU) has encouraged its members to develop national initiatives in collaboration with licensed private operators, which share similar responsibilities as public broadcasters. The Spanish DVB-I Pilot is set to last for nine months and will involve broadcasters, consumer electronics manufacturers, network operators, technology providers, and service managers.

The project will also include participation from Spain’s National Commission on Markets and Competition (CNMC) and the Ministry for Digital Transformation and Public Administration as observers. In Spain, DTT remains the leading platform for television consumption, with multiple co-official languages and a coexistence of public and private broadcasters at national, regional, and local levels. This context makes Spain an important setting for exploring the potential integration of DVB-I into a FTA model that ensures plurality while enhancing the position of broadcasters.

The initial steps of the pilot include forming an Implementation Group, gathering insights from other European DVB-I pilots, and establishing direct connections with manufacturers and technology providers.

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