Spain’s video entertainment sector is charting its own path, showing renewed stability and a unique blend of traditional and digital services. According to Futuresource Consulting’s Video Insights Spain report, total consumer spending is projected to rise by 5% to €5.1 billion in 2025, with pay-TV remaining the country’s largest entertainment segment.

“Spain doesn’t follow the same trends as other markets,” said Rachel Mitchell, Research Analyst at Futuresource Consulting. “While streaming is taking the lead elsewhere, Spain continues to balance a robust pay-TV foundation with one of Europe’s most vibrant FAST and ad-supported streaming ecosystems. This mix of loyalty, innovation, and local choice makes Spain a market to watch.”

Pay-TV Holds Its Ground

• Pay-TV is expected to account for 47% of total consumer spend in 2025.
• This strength is driven by premium sports rights, bundled services from major operators, and the rapid expansion of fibre-based IPTV, which now serves over 80% of pay-TV households.
• Satellite TV has nearly disappeared from the market.
• Telecom companies remain key players: Movistar Plus+ has rebounded with O2 bundles and major sports rights, Orange is focusing on premium convergent offers, and Vodafone has updated its entertainment options for both consumers and hospitality venues.
• Unlike other European markets experiencing declines, Spain’s pay-TV revenue is forecast to grow at a 4% CAGR through 2029.

FAST and Ad-Supported Streaming on the Rise

• Spain is becoming a leading market for ad-supported streaming, with about 75% of viewers watching FAST/AVoD content weekly.
• 60% of viewers report they no longer watch traditional linear TV, marking the highest shift among major European countries.
• Platforms like Pluto TV and Samsung TV Plus are expanding rapidly, each offering over 100 themed channels, while Rakuten TV continues to grow its FAST offerings and B2B partnerships.
• “Spanish audiences are increasingly comfortable combining premium pay-TV with free, ad-supported streaming, resulting in hybrid viewing habits that set Spain apart,” Mitchell noted.

Streaming Growth Remains Central

• Subscription video-on-demand (SVoD) continues to grow, though at a slower pace than in previous years.
• Consumer spend is expected to reach €2.1 billion in 2025, with subscriptions rising to 21.3 million, driven by service stacking and strong interest in local original content.
• Netflix leads the market, followed by Prime Video, Disney+, and HBO Max, which together account for 87% of all subscriptions.
• The introduction of ad-supported tiers is broadening access but moderating overall revenue growth.

Cinema and Digital Transactions Add Diversity

• Spain’s box office is projected to grow by 7% in 2025, supported by higher admissions and a stronger Hollywood release slate, while local productions continue to perform well alongside international titles.
• The digital transactional segment is contributing steadily to growth, supported by a healthy release pipeline and ongoing demand for early-access formats.

Looking ahead, Spain’s video market is expected to surpass €6.3 billion by 2029. The market’s defining feature is its balance between premium pay-TV, growing FAST usage, and a diverse mix of global and local streaming services. This focus on choice, rather than replacement, is seen as the key to Spain’s long-term industry strength.

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