SDVI, a provider of cloud-native media supply chain platforms based in Sunnyvale, California, has appointed Simon Eldridge as its new Chief Operating Officer. In this newly created role, Eldridge will oversee all company functions except finance and accounting. He is one of SDVI’s three co-founders and previously served as Chief Product Officer. Eldridge will continue to report to Chairman and CEO Larry Kaplan.

Chris Brähler, who was previously Vice President of Product, will succeed Eldridge as Chief Product Officer. Brähler will continue to lead SDVI’s product strategy and execution, manage the product roadmap, and collaborate closely with customers and the solutions team to define new product requirements.

Kaplan commented, “Simon has been an invaluable leader for the company since day one, and I am delighted to elevate his role to chief operating officer. In this new role, he will focus on driving operational execution across all our key functions, including engineering, sales, marketing, and customer success.”

Eldridge added, “As I move into my new role, I’m excited to be able to promote Chris into the chief product officer position. I’ve worked extremely closely with Chris for several years to make the Rally platform into the market leader it is today. I couldn’t imagine anyone more capable and deserving of taking the reins on this important position for the company.”

More information about SDVI and its Rally media supply chain management platform can be found on the company’s website.

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