Scholastic is launching its first branded streaming app, featuring a variety of animated and live-action series for families. The app, developed in partnership with 9 Story Media Group and Future Today, will offer over 400 hours of programming for children aged 2 to 12.
Scholastic is making its debut in the streaming market with a new branded app that features a collection of its beloved animated and live-action series for families. This initiative is a collaboration with 9 Story Media Group, which is now part of Scholastic, and the streaming expert Future Today.
The new Scholastic app, which will be ad-supported, is set to launch this week on Roku and Amazon Fire TV, with plans to expand to additional platforms soon. It offers over 400 hours of programming aimed at children aged 2 to 12, including classic titles like Clifford the Big Red Dog, The Magic School Bus, Garfield, and Barney & Friends.
According to a company statement, this launch is part of Scholastic’s strategy to broaden its reach across various platforms and formats. Following Scholastic’s investment in 9 Story in 2024, both companies have been utilizing shared resources to enhance Scholastic Entertainment’s digital presence. The AVOD app builds on previous video-on-demand releases of Scholastic titles managed by 9 Story’s digital division.
“We’re seeing strong demand for quality nostalgic content, and the Scholastic brand is trusted by families everywhere,” said Elianne Friend, VP of digital and distribution at 9 Story. “Future Today was the ideal partner to help us bring Scholastic’s beloved stories to new audiences. We’re excited to build on this momentum and continue expanding Scholastic Entertainment’s incredible catalog across global streaming platforms.”
David Di Lorenzo, SVP of kids and family at Future Today, added: “Scholastic books and programs have been a cornerstone of childhood for generations, bringing characters and lessons that stay with us for life. With this new app, we’re ensuring families everywhere will have access to timeless stories that entertain, educate, and inspire – backed by a brand they know and trust.”
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