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Saudi Arabia’s national film investment body has initiated a new operational phase with the rebranding of the Saudi Film Fund (SFF) as Riviera Content. The announcement coincided with the unveiling of initial film investments exceeding SAR 32.5 million ($8.7 million). This strategic transition was officially communicated at the Cultural Investment Conference 2025, organized by the Ministry of Culture and held at the King Fahad Cultural Centre in Riyadh.

The newly named Riviera Content is capitalized at SAR 375 million ($100 million). The Cultural Development Fund (CDF), which launched the initiative in 2021, remains the principal investor, maintaining a 40% stake. The fund is managed by MEFIC Capital and is mandated to finance and produce high-quality films and television projects both within Saudi Arabia and across international markets.

Riviera Content’s primary objective is to advance cultural production and foster global partnerships, reinforcing Saudi Arabia’s goal of establishing itself as a global hub for film production and an attractive market for international investment in the creative industries. This initiative aligns with the broader goals of Saudi Vision 2030 by positioning culture as a pillar for economic diversification and supporting the sustainable growth of the cultural sector. The fund is structured to work in collaboration with international studios, further cementing the Kingdom’s emerging role on the global creative stage.

Riviera Content is the newly established film investment and production body, rebranded from the Saudi Film Fund. Managed by MEFIC Capital and capitalized at $100 million, its mandate is to finance and produce high-quality cinematic and television content both within Saudi Arabia and internationally. The fund aims to advance the Kingdom’s cultural sector and solidify its position as a global film hub in line with Saudi Vision 2030.

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