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This month, Saudi Arabia is positioned as the central hub for the Media & Entertainment sector, highlighted by events such as Leap, the Future of Media Exhibition (FOMEX) from February 19-21, and the BroadcastPro Summit KSA on February 25. We are excited to have a presence at FOMEX and look forward to connecting with many of you there. This is a crucial period of activity before the calm of Ramadan – or is it?

The Holy Month of Ramadan serves as a critical benchmark for TV channels, reflecting their success in investing in targeted productions. Undoubtedly, Saudi Arabia remains the most lucrative market, dominating the Middle East and North Africa (MENA) media landscape with a 30% market share, as noted in the January 2025 Statista report. While free-to-air (FTA) channels continue to thrive through TV advertising, they are gradually ceding ground to emerging OTT platforms.

For over 35 years, television was the primary source of entertainment for Saudi residents. However, with the recent opening of cinemas, substantial investments in content creation, and the explosive growth of vlogs, podcasts, and streaming services, the media landscape is diversifying. In this vibrant and lucrative market, gaining insights from key decision-makers and industry leaders is more crucial than ever. While FOMEX will showcase a broad array of local and international players, BroadcastPro ME is dedicated to fostering meaningful discussions among a select group of industry professionals. Both events have their unique value, offering distinct perspectives on the dynamics of Saudi Arabia’s media sector. We hope to see you there!

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