Strategic Partnership Announcement

STC Group has unveiled a strategic alliance with Rotana Media Services (RMS), designating the media sales powerhouse as the exclusive advertising partner for its premium streaming platform, stc tv.

Formal Signing Ceremony

This pivotal agreement was solidified during a prestigious signing ceremony, graced by HRH Prince Alwaleed Bin Talal Al Saud, Chairman of Rotana Media Group and Founder and Chairman of Kingdom Holding Company, alongside STC Group CEO Eng. Olayan Alwetaid and Dr. Walid Arab Hashim, Chairman of Rotana Media Services.

Transforming the Digital Entertainment Landscape

As Saudi Arabia’s digital entertainment sector evolves, Connected TV (CTV) is revolutionizing content consumption. With millions of viewers in the region, stc tv has established itself as a significant player in the entertainment arena. Through this collaboration, Rotana Media Services will leverage its extensive expertise in digital advertising to deliver targeted, data-driven campaigns to stc’s diverse customer base, businesses, and communities across the Kingdom.

Enhancing Monetization Potential

By employing state-of-the-art technologies, data analytics, and a strong network of advertising partners, RMS aims to substantially boost stc tv’s monetization capabilities. This partnership is anticipated to foster deeper brand engagement across stc’s premium video inventory, capitalizing on RMS’s proficiency in Connected TV, Over-the-Top (OTT) content, Online Video (OLV), and Hybrid Broadcast Broadband TV (HbbTV).

Insights from STC Group Leadership

Eng. Faisal Al Saber, Group Chief Commercial Officer of STC Group, remarked: “At STC Group, we are always on the lookout for partnerships that enhance our capabilities and enrich the lives of our stc community. Collaborating with industry leaders like Rotana Media Services will unlock new avenues in digital advertising while delivering greater value to our audiences and brand partners.”

Rotana Media Services’ Perspective

Nezar Nagro, CEO of Rotana Media Services, stated: “Being chosen as STC Group’s exclusive media sales partner is a significant milestone. This partnership not only strengthens our digital footprint but also equips advertisers with advanced, data-driven solutions. With our expertise, we are introducing innovation and efficiency to STC Group’s platforms, driving measurable success for the stc ecosystem.”

Redefining Video Advertising

Nisrine Ghazal, VP Digital of Rotana Media Services, expressed: “Rotana Media Services is transforming video advertising in the region. Our technology, demand partnerships, and data-driven strategies will create new opportunities for stc tv, ensuring the brand achieves impactful results.”