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In an exciting development for the streaming giant, Roku has appointed former Hulu and Warner Bros. Discovery executive Lisa Holme as its new head of content. Holme steps into this role after David Eilenberg vacated the position in May to return to ITV America.

This transition also comes on the heels of Jennifer Vaux‘s departure to Netflix, where she will take on the role of director of licensing. Vaux, who joined Roku in 2017 from the former WarnerMedia, has been a prominent figure in the B2B events space, recently keynoting several panels.

Based in Roku’s Santa Monica, California office, Holme will oversee the company’s global content business. Her responsibilities will encompass:

• Original programming
• Content acquisitions and partnerships
• Sports content
• Branded content
• This Old House content and studios

“Lisa is an exceptional leader whose expertise spans every facet of the streaming content business,” said Charlie Collier, president of Roku Media, to whom Holme will report. “She brings a deep understanding of what resonates with audiences and elevates platforms, plus tremendous skill in leveraging those data-driven insights.”

Holme, a Yale graduate, spent nearly a decade at Hulu, concluding her tenure as VP of content acquisition in 2020. She then served as senior VP, head of content and commercial strategy for streaming at Discovery, before joining Warner Bros. Discovery following the merger.

The Roku Channel, which will be under Holme’s purview, has seen significant growth over the past year. According to Nielsen’s The Gauge, it was the fifth most-watched streaming platform in the U.S. in July, capturing a 2.8% usage share, up from just 1.6% in July 2024. Research firm Omdia also reports that Roku remains the leading TVOS platform in the U.S., controlling 34% of TVOS usage.

This substantial platform usage is undoubtedly benefiting Roku’s free ad-supported streaming television (FAST) service. It is also expected to enhance the usage share of the new budget-friendly ad-free streaming service Howdy and Roku’s previous acquisition of Frndly TV in the coming months.

“The platform’s momentum and the team’s commitment to innovation create a perfect environment to push creative boundaries even further,” Holme stated. “I look forward to building on Roku’s strong foundation while exploring new ways to connect audiences with the content they love through cutting-edge technology.”