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Supply Chains

OSN Partners with Magnite for Advanced TV Advertising

OSN has selected Magnite, the leading independent sell-side advertising platform, to enhance its new “Advanced TV” advertising solution. This collaboration marks a significant milestone as OSN introduces addressable advertising across its set-top box (STB) linear broadcasts and video-on-demand (VOD) inventory. With the power of Magnite’s SpringServe video platform, targeted advertisements will now be seamlessly delivered to OSN set-top boxes throughout the MENA region.

Unlocking New Opportunities for Brands

By integrating addressable advertising into its premium linear and VOD content, OSN empowers brands to connect with highly engaged and brand-conscious audiences through personalized and measurable campaigns. SpringServe’s advanced ad server provides OSN with the necessary tools to manage and distribute ads that were previously confined to digital platforms, thereby broadening advertiser access to OSN’s direct-to-home households—an audience that is often challenging to reach via free-to-air TV or free streaming services.

Insights from OSN Leadership

Hamid Davari, Director of Ad Sales at OSN, shared: “As the digital landscape evolves in MENA, advertisers are increasingly seeking solutions that enhance campaign efficiency. Our differentiated STB is a cornerstone of our strategy, and it was crucial for us to partner with someone who understands the unique needs of buyers in this market and can help us unlock the value of this inventory. Magnite distinguished itself not only through the quality of their technology but also through their collaborative and solution-oriented approach to addressing our business needs. We are excited to work together to deliver more impactful and data-driven advertising experiences.”

Magnite’s Commitment to Innovation

Leon Siotis, SVP of Business Development, International at Magnite, added: “We are thrilled to collaborate with OSN, a leading broadcaster in MENA, to help them maximize the value of their inventory and introduce previously untapped supply to advertisers. With programmatic advertising poised for rapid growth in MENA over the coming years, we are dedicated to driving innovation and efficiency to create value for both publishers and buyers in the market.”