Organizational Changes at Orange Jordan to Enhance Employee Skills

Orange Jordan’s CEO, Philippe Mansour, has announced a series of administrative appointments and organizational changes set to take effect at the beginning of 2025. These adjustments are designed to harness the strengths of the company’s workforce and further develop their skills in alignment with the group’s strategy, “Leading the Future,” and the company’s motto, “Orange is here.”

A significant change involves the integration of the Consumer Marketing Unit (CMU) and the Consumer Sales Unit (CSU) into a new entity called the Consumer Business Unit (CBU). Samer Haj has been appointed as Chief Commercial Officer to lead the CBU, emphasizing the company’s commitment to enhancing customer experiences, addressing client needs, and advancing digital distribution and services.

Julien Paquier, recognized for his marketing acumen and achievements within Orange Group and Orange Liberia, will take on the role of Chief Consumer Marketing Officer. His appointment aims to further strengthen the company’s customer service and marketing initiatives.

In a strategic move to enhance its fintech capabilities, Heba Al-Shareef has been appointed as Acting Chief Orange Money Business Unit Officer. This role highlights Orange Jordan’s dedication to expanding its financial services and contributing to the fintech landscape in Jordan.

Additionally, Ahmad Abu Thiab has been confirmed as Chief Enterprise Business Unit Officer after serving as Acting Chief since September 2024. His leadership is expected to drive the growth of Orange Jordan’s enterprise solutions.

These organizational changes reflect Orange Jordan’s commitment to customer-centric strategies as it prepares to navigate the evolving landscape of telecommunications and financial services in Jordan, a crucial consideration for business leaders in the film and television entertainment industry.

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Person

Philippe Mansour, Samer Haj, Julien Paquier, Heba Al-Shareef, Ahmad Abu Thiab

Company Names

Orange Jordan, Orange Group, Orange Liberia, Nokia, Telecom Egypt, EU

Titles

Leading the Future, Orange is here, Consumer Business Unit, Chief Commercial Officer, Chief Consumer Marketing Officer, Chief Orange Money Business Unit Officer, Chief Enterprise Business Unit Officer, 5G RAN deal, 5G summit, training programmes

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