Operative, a leader in advertising management solutions, has introduced its new AOS Services Platform, designed to strengthen intelligent media management for enterprise media companies. This platform aims to help media organizations expand their advertising operations and accelerate the adoption of AI-driven tools.

The AOS Services Platform provides a comprehensive foundation for modern media monetization, supporting all channels and integrating seamlessly with existing technology ecosystems. It enables teams to scale efficiently and innovate without being limited by infrastructure.

Originally launched in 2021 as a cloud-based sales management system, Operative’s AOS is already trusted by major media companies including Fox, NBCUniversal, WBD, Disney/ABC, and Sinclair.

Tailored for organizations managing large-scale, multiplatform monetization, the new platform offers flexibility to standardize core operations in a modular way, while allowing for the development of unique capabilities and maintaining enterprise-level control.

• Core OMS Services: Provides shared enterprise services for inventory, product definitions, rate cards, planning, deals, orders, and billing across both linear and digital environments.
• API-First, Integration-Ready Architecture: All services are accessible via APIs, supporting custom applications, partner integrations, and proprietary decision-making without duplicating core logic.
• Intelligence Connected to Execution: Features an AI-enablement layer with observation, natural language interaction, orchestration, evaluation frameworks, and workflow automation embedded throughout monetization processes.
• Built-In Trust Layer: Delivers enterprise-grade security, governance, privacy, and compliance across native workflows, APIs, and intelligent automation.

“Media businesses now operate in an environment where they must reach audiences and advertisers across multiple channels,” said Michael Napodano, CEO of Operative. “The new AOS Services Platform offers a standardized foundation for both linear and streaming revenue, with built-in intelligence and flexibility, enabling media companies to move quickly, innovate confidently, and stand out in the market.”

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