Ninetnine, a prominent content provider for digital and media platforms, has unveiled an exciting new Ramadan TV show, Koujinetna Haka by Samia, airing on Nessma TV. This prime-time culinary series is specifically designed for the North African diaspora in France and is a collaborative effort between Nessma TV and Samia, the French ethnic food brand, with support from Ninetnine. Spanning 30 episodes, the series celebrates the rich culinary heritage of North Africa by highlighting both traditional and contemporary flavors.

This initiative opens up innovative avenues for brands to connect with audiences by weaving their products into engaging content. By showcasing Samia’s diverse range of ingredients, the show not only emphasizes North African cuisine but also offers viewers a culturally immersive experience during the holy month of Ramadan.

Nessma TV emphasizes that this partnership is grounded in impactful storytelling. Sana Kallel, Deputy Director General at Nessma TV, remarked, “This collaboration underscores Nessma’s dedication to providing high-quality, culturally relevant content to our audiences in France. Through strategic partnerships, we continue to innovate and deliver unique content experiences that resonate with our viewers, especially during significant cultural moments like Ramadan.”

By merging entertainment with brand integration, the show exemplifies a creative, content-driven engagement strategy. “We believe in the power of storytelling to foster brand connections,” shared Samir and Adel, Co-Founders of Ninetnine, the media distributor facilitating this collaboration. “This project is a prime example of how brands, broadcasters, and digital media can unite to craft compelling narratives that enhance brand recognition and customer engagement.”

For Samia, this partnership presents a valuable opportunity to authentically connect with its target audience. “We’re excited about this initiative, as it allows us to present Samia’s products in a way that truly resonates with our consumers,” stated the Director of Marketing at Samia. “Ramadan is a crucial time, and this TV show serves as an ideal platform to engage with our audience through cherished recipes and traditions. This initiative aligns seamlessly with our mission to celebrate and promote authentic North African cuisine.”

This collaboration highlights the evolving landscape of brand partnerships in entertainment, showcasing innovative strategies to engage audiences beyond traditional advertising. With its extensive network of content providers and distribution channels, Ninetnine continues to play a vital role in connecting brands with content creators and fostering impactful media campaigns. By blending creativity, strategic distribution, and industry expertise, Ninetnine remains at the forefront of dynamic collaborations that redefine brand engagement in the media landscape.