Netflix has introduced a new feature that allows subscribers to play games directly on their smart TVs, marking a significant step in the company’s gaming strategy.

To access this feature, users can navigate to the Games tab on the Netflix TV app, select a game, and use their phone as a controller. This update follows earlier efforts, including the release of a game controller app for iOS devices in late 2023.

Since entering the mobile gaming market four years ago, Netflix has experimented with different approaches. The launch of TV-based gaming signals a stronger commitment to expanding its presence in the gaming industry, positioning the company to compete with major video game providers, not just mobile gaming platforms.

Alongside the rollout, Netflix announced a new lineup of party games designed for group play. The titles include:

• Boggle Party: Up to eight players race against the clock to find words in a letter grid.
• LEGO Party!: Four players compete in various minigames and challenges.
• Party Crashers: Fool Your Friends: Players try to identify which participant is out of the loop based on their clues.
• Pictionary: Game Night: Friends guess drawings before time runs out, based on the classic group game.
• Tetris Time Warp: Players compete for the highest score in this competitive version of the classic puzzle game.

By focusing on group-oriented games, Netflix aims to increase user engagement and encourage subscribers to spend more time on the platform, even when not watching shows or movies.

The new games are currently available on select TV models in specific countries, with plans to expand access to more users in the future. This move aligns with Netflix‘s updated gaming strategy, which now emphasizes four main types of games, including party titles.

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