NBCUniversal to Shut Down Universal Kids Channel

NBCUniversal’s linear children’s channel, Universal Kids, is set to close on March 6 as the company seeks to minimize its reliance on pay-TV cable amidst the ongoing trend of cord-cutting. This development was initially reported by Cord Cutter News.

Channel History and Rebranding Efforts

Originally launched in 2005 as a collaboration between PBS, Comcast, Sesame Workshop, and HIT Entertainment, the network underwent a rebranding to Sprout in 2009. In 2016, after Comcast’s acquisition of the network, Sprout aimed to rekindle interest by leveraging Universal’s purchase of DreamWorks Animation, showcasing titles like Dragons: Riders of Berk, Where’s Waldo?, and Norman Picklestripes.

Shift to Universal Kids and Declining Viewership

In 2017, the network rebranded again as Universal Kids, introducing programming such as the kids’ reality shows American Ninja Warrior Junior and Top Chef Junior. However, viewership continued to decline as competition for preschool content surged on platforms like YouTube and various streaming services.

End of Original Content Development

By 2019, after experiencing a 73% drop in viewership, Universal Kids announced it would cease the development of original content. The network has since focused on airing acquired shows, including Masha and the Bear and Floogals, along with content from its sister company DreamWorks Animation, such as Trolls: The Beat Goes On! and The Adventures of Puss in Boots.

Future Commitments and Theme Park Development

An NBCU spokesperson confirmed the channel’s closure to various media outlets, stating, “NBCUniversal remains committed to family entertainment, including award-winning brands Illumination and DreamWorks Animation, as well as kids-focused programming on Peacock.”

Additionally, NBCUniversal’s theme park division is in the process of constructing Universal Kids Resort in Frisco, Texas, with a projected launch date in 2026. This park, which will not be affiliated with the network, will feature themed areas based on popular franchises such as Trolls, Shrek, Jurassic World, SpongeBob SquarePants, and Despicable Me.

Person

NBCU spokesperson

Company Names

NBCUniversal, PBS, Comcast, Sesame Workshop, HIT Entertainment, Dreamworks Animation, Illumination, Peacock

Titles

Universal Kids, Dragons: Riders of Berk, Where’s Waldo?, Norman Picklestripes, American Ninja Warrior Junior, Top Chef Junior, Masha and the Bear, Floogals, Trolls: The Beat Goes On!, The Adventures of Puss in Boots, Universal Kids Resort, Trolls, Shrek, Jurassic World, SpongeBob SquarePants, Despicable Me

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