The entertainment industry annually spends a quarter of a trillion dollars [US $255 Billion] inside the B2B supply-chain, making it one of the Top-20 global industries measured on GDP. Vitrina’s company census shows that the Entertainment supply-chain has 600,000 companies globally that operate across content stages – from the point of creation to the point of distribution and delivery to the viewer. The 600,000 companies also have extremely varied and diverse specializations [more than a thousand including production houses, localization, streaming, animation, special effects, etc].

 

Stages in Entertainment Supply-Chain

Development & Pre-Production

The first step in the process is development, where the idea for the entertainment product is conceived and developed. This can involve writing a script, creating a treatment, or developing a concept for a reality show.

Next, the pre-production stage begins, where the creative team works on refining the concept, writing the script, and casting actors. They also create a budget and schedule for the production process.

Production

During this stage, the Production Houses and Studios drive the project forward. This is also the stage where the actual filming takes place. The Production supply-chain is also the most dense with close to 600+ specializations and 375,000 companies worldwide. The specializations involved include building sets, equipment rentals, location scouting, VFX, Animation, talent, and shooting the footage.

Post-Production, Localization, Marketing & Distribution

After the content has been filmed, it goes through the post-production process, which includes editing, color correction, sound design, and special effects. This is where the entertainment product is transformed into its final form.

At this stage, one of critical components of the supply-chain are Localization services. This refers to the process of adapting content, such as films, television shows, and video games, for different languages and cultural markets. In addition to translation and cultural adaptation, localization services may also include subtitling, dubbing, and voiceover work to make content more accessible to non-native speakers.

Marketing is an important part of the supply-chain, as it helps to promote the entertainment product and generate interest among potential viewers. This can involve creating trailers, posters, metadata, and other promotional materials, as well as ad campaigns.

Once the product is complete, it needs to be distributed globally to theatres, streaming services, cable or satellite TV, and Inflight Entertainment.

Consumer Content Delivery [Streaming, Channels, Theatre & Inflight]

Finally, at the end of the B2B supply-chain are the companies that deliver content to consumers. These include streaming platforms, cinemas, TV channels or inflight services.

Overall, the entertainment supply-chain involves a number of steps and players, from the initial concept all the way to the final movie or TV show. Not only is the entertainment ecosystem extremely complex and fragmented, it is also unmapped globally, making it difficult to navigate for conducting business.

 

Vitrina’s Mission:

Vitrina’s founding was the result of a determined ambition to solve a large set of global problems surrounding B2B transactions within the entertainment industry. With a density of more than half a million companies [studios, platforms, service-providers] around the world, between them offering 1,000+ specializations [including, services, tech solutions, content titles, facilities, talent and infra]. Vitrina’s mission is to enable global partner and content discovery within the global entertainment value-chain.