Navigating FAST Channels – Visibility, Consumption & Monetization

FAST FAST Channels Gracenote

Welcome to Vitrina Podcasts, where we dive into the most innovative and cutting-edge companies from within the global entertainment supply chain.

In this episode, Vitrina welcomes Tim Cutting, the Chief Revenue Officer at Gracenote, to discuss the evolving FAST (Free Ad-supported Streaming Television) landscape. Tim highlights the maturation of the video ecosystem, leading to the industry’s current embrace of FAST. Explore the appeal of free TV for consumers, the role of metadata in improving FAST content discovery, and the challenges and opportunities the industry faces today.

That’s what FAST channel is all about. It’s about syndicated content, finding the deep catalog, resurfacing it, polishing it off and putting some gleam on it again and getting people excited…

Podcast Chapters

00:00  Introduction
01:14 Revolution of the FAST Channels
05:31 FAST Eco-system Maturity
10:01 Metadata and the Gracenote Pedigree
14:51 Linear vs. On-Demand
17:16 New Entrants in the FAST Space
20:12 Syndicatable Content
24:22 Gracenote’s FAST Program
27:46 Opportunity for Contextual Advertising
31:31 Channel Metadata Compliance
33:09 When to Engage with Gracenote
35:45 Wrapping up

Our job is to make sure that every attribute of that channel from the content to the channel itself, lives up to the governance rules and standards of the aggregator platform. So, each platform has its different requirements… That’s what Gracenote specializes in — is understanding the requirements of the destination platform.

Tim Cutting leads strategic revenue generating initiatives for Gracenote focusing on helping global clients drive effective content distribution, discovery and monetization. His scope of influence extends across a diverse sales team, managing key regions of the world  including North America, EMEA, LATAM, APAC, and India. Tim is reshaping the entertainment landscape by helping clients leverage industry-leading Gracenote metadata, content IDs and related solutions to transform their offerings and foster business expansion on an international scale.

About Gracenote:

Gracenote is the content data business unit of Nielsen providing entertainment metadata, connected IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote enables advanced content navigation and discovery capabilities helping individuals easily connect to the TV shows, movies, music, podcasts and sports they love while delivering powerful content analytics making complex business decisions simpler.

Gracenote's Latest Customers

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Why You Should Connect With Gracenote?
  • Content Data Expertise: Gracenote, as Nielsen’s content data unit, brings unparalleled expertise in providing entertainment metadata, connected IDs, and related solutions. This mastery aids content creators, distributors, and platforms in effective content distribution, discovery, and monetization.
  • Global Reach: Leading initiatives across North America, EMEA, LATAM, APAC, and India, Gracenote ensures a broad international impact. This global presence allows clients to leverage industry-leading metadata and content IDs for international business expansion.
  • Industry Transformation: The company focuses on transforming client offerings using cutting-edge metadata and content analytics, simplifying complex business decisions.
  • FAST Channel Solutions: Gracenote is a key player in the evolving Free Ad-supported Streaming Television (FAST) landscape, providing insights into the maturation, challenges, and opportunities within the FAST ecosystem.
  • Tailored Solutions: Gracenote specializes in understanding the diverse requirements of destination platforms. Whether it’s content governance rules or standards, Gracenote ensures that every attribute, from channel content to the channel itself, aligns seamlessly with platform specifications. Connecting with Gracenote means aligning with tailored solutions for optimal performance.

In Conversation With

Tim Cutting
Tim Cutting
CRO at Gracenote

Tim Cutting spearheads Gracenote’s revenue initiatives, driving global content distribution, discovery, and monetization. His influence spans diverse regions, reshaping the entertainment landscape through metadata and content ID solutions.


🇺🇸Emeryville, CA, USA

Get in touch with Gracenote

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