The COVID-19 pandemic did more than disrupt sets and shutter soundstages—it exposed the brittle underbelly of the global entertainment supply-chain. Physical handoffs, fragmented vendor networks, and opaque workflows became liabilities overnight. The industry scrambled to adapt—but behind the chaos emerged a clear call to action: modernize the way we work, or fall behind.

That’s where the MovieLabs 2030 Vision steps in—a bold blueprint for virtualized, cloud-native, and software-defined production ecosystems. But while MovieLabs focuses on the creative production workflows, Vitrina is leading the charge on the business side of the equation—bringing clarity, structure, and speed to the way the global M&E industry discovers, vets, collaborates with, and contracts its supply-chain.

MovieLabs envisions a future where media assets are born in the cloud, workflows are interoperable, and creatives are unshackled from legacy infrastructure. At Vitrina, we’re building the matching layer for that vision: a supply-chain where companies are equally interoperable—discoverable, verifiable, and ready to do business.

Because if the creative workflows are moving at the speed of cloud, the business workflows must match pace.

Vitrina is building the world’s most comprehensive intelligence layer for the global entertainment supply-chain. That means:

• Verified, Vetted Companies: We’ve profiled over 140,000 companies across production, post, VFX, licensing, localization, and tech—so you know who’s who before you start working together.
• Clear Specialization and Trajectory: Whether you’re sourcing a finishing house in Montreal or a co-pro partner in Istanbul, Vitrina shows each company’s core capabilities, body-of-work, leadership team, and strategic positioning.
• Supply-Chain + Collaboration Networks: Understand not just who a company is—but who they’ve worked with, who they sell to, and how they fit into the global puzzle.

Signal-Driven Discovery: Vitrina surfaces real-time shifts in company strategy, new market entries, funding events, and leadership moves—so you can make smarter decisions, faster.

The MovieLabs 2030 Vision is laser-focused on asset interoperability and workflow unification. Vitrina extends that to inter-company interoperability:

• Discover new partners based on project compatibility, not guesswork
• Cut onboarding time with verified profiles and structured capability intel
• Eliminate friction in international co-productions by knowing which vendor is already aligned with your standards and stack

COVID forced content operations to become remote, real-time, and cloud-native. MovieLabs responded with a roadmap to overhaul how content gets made. At the same time, Vitrina has been focused on how the right people and companies connect—across borders, formats, languages, and deal structures.

The faster the content gets made, the faster the supply-chain must move.

That’s why every layer of Vitrina is built to reduce discovery time, onboarding friction, and deal latency. Just as MovieLabs envisions apps coming to the media, Vitrina brings partners to the project—proactively, intelligently, globally.

In a 2030 world of virtualized production, success depends not just on the assets in your cloud—but on the partners in your corner. Vitrina is where those partners are found, evaluated, and engaged—with clarity, speed, and confidence.

Let the creatives create. Let Vitrina handle the business of getting business done.