Playtika, the mobile game publisher behind titles such as Best Fiends and Dice Dreams, has announced plans to reduce its global workforce by 15%. The company, which employs over 3,000 people across 15 offices worldwide, is restructuring its operations to focus on streamlined teams supported by AI and automation.

According to CEO and co-founder Robert Antokol, this decision is aimed at ensuring Playtika can continue to invest in its future and maintain its position in the highly competitive mobile gaming sector. In a message to employees, Antokol explained that the company will transition from “headcount-heavy operations” to smaller, more agile teams, leveraging technology to drive efficiency.

Antokol emphasized that this new structure will allow Playtika to offer better compensation and clearer career development opportunities for remaining staff, fostering a “winning culture.” He also noted that the changes are designed to support the growth of new game titles, stating, “Growth games take time to become profitable. By tightening our resources in mature areas now, we provide runway for our growth titles to succeed without jeopardizing our financial health.”

The restructuring is expected to cost between $12 million and $15 million, primarily covering severance, notice period payments, employee benefits, and related expenses. Playtika indicated that while these changes will create operational efficiencies, a significant portion of the savings will be reinvested into growth initiatives. The overall impact on profitability will depend on the timing and scale of these investments.

This move follows previous workforce reductions at Playtika, including the layoff of 600 employees in December 2022 and an additional 300 to 400 redundancies at the start of 2024. In both cases, the company cited the need to improve efficiency as the driving factor behind the cuts.

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