MBC Group has unveiled **MBCNOW**, an innovative entertainment service aggregator aimed at revolutionizing content consumption in the region. This platform seamlessly combines MBC’s television channels with **Shahid**, the leading Arabic streaming service.

MBCNOW is set to bridge the divide between traditional television and digital streaming, catering to audiences in Saudi Arabia and the broader Arab world. The platform features a vast library that includes live sports, TV channels, on-demand movies, series, interactive games, and exclusive original productions. With cutting-edge technology like **voice search** and user-friendly features, MBCNOW guarantees easy accessibility through a plug-and-play setup and flexible, cost-effective subscription options.

Sam Barnett, Group Chief Executive Officer at MBC Group, stated: “At MBC Group, our mission is to continuously innovate and meet the evolving demands of today’s audiences across the MENA region and beyond. With MBCNOW, we are making a significant leap forward in unifying how consumers access and enjoy entertainment content, whether through traditional broadcasts, digital streaming, or future telecommunications integrations.”

“MBCNOW represents the future of content consumption, aligning with our broader digital strategy for Shahid. Importantly, we remain dedicated to providing an exceptional viewing experience for those who prefer linear channels. We’re excited to launch a platform that transcends a single device, offering limitless opportunities for partnerships and growth. By integrating Shahid, linear channels, and emerging technologies into one cohesive ecosystem, we are paving the way for the next generation of entertainment experiences.”

Fadel Zahreddine, Group Director of Emerging Media at MBC Group, added: “We are committed to delivering thrilling new viewing experiences, and MBCNOW does just that. Designed with flexibility and functionality in mind, MBCNOW aggregates content in a manner that simplifies discovery, enhances user engagement, and ultimately provides a superior, personalized viewing experience all in one place. As our slogan says, ‘It’s simply amazing!’”

He further explained: “Moreover, MBCNOW offers a flexible partnership model for telecommunications companies, allowing them to bundle MBCNOW with their core offerings, co-brand the service, or utilize MBCNOW’s existing infrastructure and expertise to minimize platform development time and costs. By collaborating with MBCNOW, telcos can boost customer loyalty, drive revenue growth, and remain competitive in a rapidly changing market.”

To mark its launch, MBCNOW is presenting an exclusive introductory offer of two months of free subscription. This promotion includes access to premier sports channels, such as those from **SSC (Saudi Sports Company)**, and broadcasts of events like the **Saudi Pro League (RSL)**, **Copa del Rey**, **Supercopa de España**, **SAFF Women’s Cup**, and **NFL**.

In addition to sports, MBCNOW subscribers can enjoy live access to MBC’s top TV channels, as well as Shahid – the Arabic streaming platform. The extensive lineup includes Arabic, English, and international television and cinema releases, along with dedicated children’s and family content.

Looking ahead, MBCNOW plans to introduce attractive bundles that incorporate regional and international services, positioning it as a one-stop hub for all household entertainment needs.

MBCNOW is now available in the Kingdom of Saudi Arabia.