MassiveMusic Dubai Welcomes Julie Hanse as Director of Partnerships

As the leading sonic identity and creative music agency in the Middle East, MassiveMusic Dubai has appointed Julie Hanse as the new Director of Partnerships for the MENA region. This strategic move comes as we ramp up our growth and expand our diverse portfolio of clients and services.

Bringing a Wealth of Experience

With over a decade of international experience in the music industry, Hanse is poised to take on a pivotal leadership role. She will focus on developing partnerships, exploring new collaboration opportunities, and nurturing strategic relationships throughout the Middle East and North Africa. Her appointment is a significant milestone for MassiveMusic as we continue to enhance our influence in the rapidly changing music and branding landscape.

A Strong Foundation in Music

Julie began her journey in the vibrant music scene of New York after earning her degree from the Clive Davis Institute of Recorded Music at NYU’s Tisch School of the Arts. Her career includes notable positions at Kobalt Music Group, 300 Entertainment, and The Orchard (Sony Music), where she honed her skills in A&R, legal affairs, campaign management, and music publishing. Additionally, she holds an MSc in Strategic Marketing from Imperial College Business School, specializing in emerging technologies within the music industry.

Insights from Leadership

Pierre Carnet, Managing Director of MassiveMusic Dubai, shared his enthusiasm about Julie’s appointment: “Since launching in the Middle East in 2022, MassiveMusic Dubai has thrived, providing exceptional, customized, award-winning sonic branding strategies across various sectors. From established brands like RTA and Careem to innovative newcomers such as AROYA Cruises, Julie’s expertise and fresh perspective will be instrumental as we continue to grow our team, expand our client base, and enhance our project portfolio in MENA.”

Looking Ahead

Julie Hanse expressed her excitement about joining MassiveMusic: “I am thrilled to be part of MassiveMusic, especially in the vibrant hub of Dubai. The MENA region is rapidly evolving, presenting exciting opportunities in the music and branding sectors. This area is a hotbed of innovative talent and groundbreaking work, and I am eager to contribute to MassiveMusic’s mission of shaping sonic identities both locally and globally.”

Our Esteemed Clients

MassiveMusic proudly serves a diverse range of clients in MENA, including Careem, RTA, BSF (formerly Bank Saudi Fransi), AROYA Cruises, TikTok, Ithra, Alrajhi Bank, and Neom.