TransPerfect Media has been a cornerstone of global media services for 30 years, supporting clients like Netflix, Prime Video, and Warner Bros. Discovery with subtitling, dubbing, post-production, and classic film restoration. By leveraging technology—what began as machine translation a decade ago and has now evolved into AI—we deliver scalable solutions that adapt to clients’ needs across formats and platforms.
Podcast Chapters
Timestamp | Topic |
06:02 | AI’s Role in Modern Localization |
18:09 | Impact of Streaming and COVID on Localization |
20:55 | TransPerfect’s Growth and Adaptation |
25:39 | Localization Challenges in Asia |
34:50 | Expansion Strategies in Asia |
39:59 | Emerging Trends in Micro Series |
45:01 | Future Outlook for 2025 |
We’re focused on complementing key markets like Korea, Japan, China, India, and potentially Thailand. Rather than simply expanding, our goal is to identify gaps where we can add value, helping to fill those spaces and grow within them.
Key Takeaways:
-
- AI enhances efficiency in localization processes.
- Cultural context is crucial in content localization.
- The demand for localization surged during COVID-19.
- Korean content has significantly influenced global media consumption.
- TransPerfect has seen consistent growth despite industry challenges.
- Innovative technologies are shaping the future of localization. Localization in Asia is complex and price-sensitive.
- Micro series are gaining popularity among younger audiences.
- Expansion in Asia requires understanding local markets and partnerships.
- Chinese and Thai content are emerging markets to watch.
Sound Bites:
-
- “Streaming has flattened the world.”
- “We can’t replace the humans.”
- “It’s a very price sensitive market.”
- “AI helps us save a lot of costs.”
About TransPerfect:
Why Partner With Transperfect?
- Global Reach and Expertise: With over 30 years of experience and offices in 90 cities worldwide, TransPerfect provides comprehensive services in over 200 languages, ensuring seamless communication with global audiences.
- Industry-Specific Solutions: TransPerfect offers specialized solutions tailored to various industries such as life sciences, legal, e-commerce, finance, and more, providing expertise to meet unique market demands.
- Advanced Technology: TransPerfect’s GlobalLink technology simplifies multilingual content management, reducing translation costs by up to 50% while enhancing efficiency and streamlining workflows.
- Quality and Compliance: TransPerfect is ISO 9001 and ISO 17100 certified, ensuring high-quality, accurate, and compliant translation and localization services.
- Scalable and Efficient: TransPerfect delivers tailored solutions for businesses of all sizes, allowing them to quickly expand into new markets and scale operations while maximizing global impact.