Micro Series and Macro Trends: TransPerfect’s Take on Localization

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Transperfect APAC Localization

Today, we’re excited to have Asher Loy, Chief Business Officer at TransPerfect Media APAC, as our guest. Asher brings decades of expertise in localization and media, shaping how content transcends borders and cultures. From harnessing AI for efficiency to adapting content for global audiences, we’ll explore the art and science of localization, the impact of streaming, and emerging trends like micro-series.

This insightful conversation sheds light on how TransPerfect is innovating in a rapidly evolving industry. Tune in for valuable perspectives from a leader at the forefront of global media transformation.

TransPerfect Media has been a cornerstone of global media services for 30 years, supporting clients like Netflix, Prime Video, and Warner Bros. Discovery with subtitling, dubbing, post-production, and classic film restoration. By leveraging technology—what began as machine translation a decade ago and has now evolved into AI—we deliver scalable solutions that adapt to clients’ needs across formats and platforms.

Podcast Chapters

Timestamp Topic
06:02 AI’s Role in Modern Localization
18:09 Impact of Streaming and COVID on Localization
20:55 TransPerfect’s Growth and Adaptation
25:39 Localization Challenges in Asia
34:50 Expansion Strategies in Asia
39:59 Emerging Trends in Micro Series
45:01 Future Outlook for 2025

We’re focused on complementing key markets like Korea, Japan, China, India, and potentially Thailand. Rather than simply expanding, our goal is to identify gaps where we can add value, helping to fill those spaces and grow within them.

Key Takeaways:

    • AI enhances efficiency in localization processes.
    • Cultural context is crucial in content localization.
    • The demand for localization surged during COVID-19.
    • Korean content has significantly influenced global media consumption.
    • TransPerfect has seen consistent growth despite industry challenges.
    • Innovative technologies are shaping the future of localization. Localization in Asia is complex and price-sensitive.
    • Micro series are gaining popularity among younger audiences.
    • Expansion in Asia requires understanding local markets and partnerships.
    • Chinese and Thai content are emerging markets to watch.

Sound Bites:

    • “Streaming has flattened the world.”
    • “We can’t replace the humans.”
    • “It’s a very price sensitive market.”
    • “AI helps us save a lot of costs.”

About TransPerfect:

Founded in 1992, TransPerfect is the world’s largest privately held provider of language services and technology solutions, with global headquarters in the United States and regional offices across 90 cities on six continents. Offering services in over 170 languages, TransPerfect is ISO 9001 and ISO 17100 certified. Specializing in professional dubbing, TransPerfect provides high-quality voice-over and dubbing solutions, working with a skilled team of linguists, voice actors, sound engineers, and project managers to ensure flawless execution. Their dubbing services cover top European languages, including Spanish, French, German, Italian, and Danish, to meet the diverse needs of clients worldwide.

Why Partner With Transperfect?

  • Global Reach and Expertise: With over 30 years of experience and offices in 90 cities worldwide, TransPerfect provides comprehensive services in over 200 languages, ensuring seamless communication with global audiences.
  • Industry-Specific Solutions: TransPerfect offers specialized solutions tailored to various industries such as life sciences, legal, e-commerce, finance, and more, providing expertise to meet unique market demands.
  • Advanced Technology: TransPerfect’s GlobalLink technology simplifies multilingual content management, reducing translation costs by up to 50% while enhancing efficiency and streamlining workflows.
  • Quality and Compliance: TransPerfect is ISO 9001 and ISO 17100 certified, ensuring high-quality, accurate, and compliant translation and localization services.
  • Scalable and Efficient: TransPerfect delivers tailored solutions for businesses of all sizes, allowing them to quickly expand into new markets and scale operations while maximizing global impact.

In Conversation With

Transperfect APAC Localization
Asher Loy
Chief Business Officer, APAC

Asher Loy is the Chief Business Officer, APAC at TransPerfect Media, with over 20 years of experience in media, telecommunications, and IT across the Asia Pacific region. He specializes in business strategy, market development, and product management, with a strong focus on media technology and localization services.

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