LNK TV Group, Lithuania’s leading private national broadcaster, has introduced its new over-the-top (OTT) platform, LNK GO, developed in collaboration with Backscreen. This launch marks a major step in LNK’s digital transformation, offering a modern streaming service that integrates live television, on-demand content, exclusive programming for subscribers, and advanced advertising solutions.

The LNK GO platform unifies live TV and video-on-demand (VoD) into a seamless user experience, allowing LNK to broaden its digital footprint while maintaining free access for viewers. Registered users benefit from an expanded content library and exclusive shows, including select series available before their traditional TV premiere.

Powered by Backscreen’s cross-generation OTT technology, the service supports ad-supported video on demand (AVoD), live TV advertising, and dynamic ad insertion (DAI). Integration with Google Ad Manager enables scalable, data-driven monetisation. The platform also introduces personalised, clickable display ads within the user interface, providing targeted advertising opportunities.

Key features for viewers include:

• Free access to live TV and VoD across multiple devices
• Exclusive content and an extended library for registered users
• A modern, intuitive user experience designed for both traditional and streaming audiences
• Enhanced viewing options such as picture-in-picture, allowing simultaneous watching and browsing

For LNK, the new platform delivers a flexible, future-ready foundation that supports:

• Multiple advertising formats across live and on-demand content
• Dynamic and personalised ad monetisation
• A unified platform bridging linear and non-linear viewing habits

LNK GO is accessible on a wide range of devices and environments, including:

• Web: Desktop browsers
• Web Mobile: Responsive design for mobile browsers
• Mobile Apps: Android and iOS
• Tablet Apps: Android and iOS
• Connected TV: Android TV, with LG and Samsung currently in certification

The service is hosted on Tet Cloud, ensuring high availability, security, and operational stability, with infrastructure managed entirely by EU entities.

Monika Skeltė, Head of Digital at LNK TV, stated: “With LNK GO, we are opening a new chapter for the LNK channel group, making our content more accessible than ever. This new capability reflects our evolution as a television service, focusing on providing viewers with broader and more flexible ways to watch our content. Today’s audience expects to enjoy television not only on traditional TV screens but also across digital platforms—on the web, mobile apps, and Smart TVs. By expanding LNK GO, we are delivering enhanced functionality and a better user experience across all these touchpoints, while keeping our content freely accessible to a wide audience. To ensure the highest technical quality and seamless delivery, we have chosen Backscreen as our trusted technology partner.”

Jan Frelek, CCO at Backscreen, added: “This LNK deployment maximises ad inventory monetisation while maintaining consumer satisfaction. We achieve this by distributing ad touchpoints throughout the service experience without oversaturating any single area. Personalisation plays a key role, and our commercial success is directly linked to the success of LNK GO.”

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.