Lionsgate has sold its Lionsgate Play streaming platform in South Asia and Southeast Asia to Rohit Jain, who has led the service’s growth in the region over the past eight years as President of Lionsgate Play Asia. The studio will retain all other film and television operations in India and Southeast Asia.

As part of the transaction, Jain will fully transition to managing Lionsgate Play and will depart from Lionsgate. This move places the streaming service under founder-led ownership, bringing regional expertise and a focus on Asia’s rapidly expanding digital entertainment market.

Under a multiyear agreement, Lionsgate will continue to license the Lionsgate Play brand for the OTT service and provide access to its film and television library.

Brian Goldsmith, COO of Lionsgate, commented, “We thank Rohit for his outstanding leadership in building and scaling Lionsgate’s business in India over the past eight years. Under his stewardship, the Lionsgate brand has gained greater resonance with audiences in South Asia and Southeast Asia, and Lionsgate Play has emerged as a distinctive premium streaming platform in one of the world’s fastest-growing digital entertainment markets. Rohit is an entrepreneur with a deep understanding of the Asia landscape, and he has the expertise and experience to lead Lionsgate Play into an exciting new phase of growth.”

Rohit Jain added, “I’m deeply grateful to Jon Feltheimer and Brian Goldsmith for the trust and freedom to build Lionsgate’s India business and transform Lionsgate Play into a premium streaming platform across Asia. Lionsgate Play has established itself as a leading destination for Hollywood content in India and is now positioned to expand well beyond that—shaping a differentiated, future-ready streaming platform for the region.”

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