Limecraft: Pioneering Workflow Automation

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Limecraft, media production, asset management, automation

In this episode of the Vitrina podcast, Atul sits down with Maarten Verwaest, co-founder of Limecraft, to explore how the company is revolutionizing media production through cutting-edge asset management, cloud-based automation, and media intelligence. They discuss the critical role of data in streamlining production workflows, from early-stage asset management to advanced automation tools like facial recognition for news agencies.

Limecraft has transitioned from a media sub-management platform to a workflow automation solution. We’re integrating automation tools to streamline processes, reducing manual intervention. For instance, we helped a major news agency implement facial recognition technology, ensuring accuracy and fairness, particularly in recognizing people of color. We don’t just adopt big tech solutions; we rigorously test them to guarantee precision and reliability in professional environments.

Podcast Chapters

Timestamp Topic
00:00 Introduction to Limecraft and Maarten Verwaest
06:20 The Genesis of Limecraft: A Journey from Broadcast
10:28 The Role of Data in Media Production
14:45 Limecraft’s Position in the Production Pipeline
18:30 The Evolution of Media Asset Management
22:05 Cloud-Based Solutions: The Shift in Media Management
26:51 Clientele and Key Partnerships
31:01 The Future of Automation in Media Production
40:32 Roadmap for 2025: Innovations and Collaborations

We started working with Eclair, France’s oldest film lab, managing over 260 of the most famous French cinema masters. Eclair handles remastering and delivering content to platforms like Amazon Prime and iTunes. Broadcasters and streamers face growing complexity in ingesting content from various sources.

Recently, we’ve been asked to provide a content portal where producers can supply structured media assets, beyond just video. We’ve successfully implemented this for major broadcasters in the Netherlands and Belgium, winning an award at IBC. It ensures content is quality-checked at the source, benefiting producers and broadcasters alike.

Key Takeaways:

  • Limecraft specializes in asset management for video production.
  • The company aims to start working on assets before production begins.
  • Data from scripts is crucial for automation in post-production.
  • Limecraft’s solutions are not limited to traditional media management.
  • The company has evolved to provide a cloud-based solution for media management.
  • Collaboration with clients is key to Limecraft’s success.
  • The future of media production will see increased automation.
  • Limecraft integrates third-party solutions to enhance its offerings.
  • The company focuses on workflow automation rather than just media management.
  • Limecraft is positioned to adapt to the changing landscape of media production.

Sound Bites:

  • “We take care of the asset management of our customers.”
  • “We start working on assets before the first pixels are shot.”
  • “The most valuable data are born in the script.”

About Limecraft:

Limecraft is a cloud-based video collaboration platform for professional video and film production. Offering turn-key solutions for scripted and unscripted entertainment, archiving, subtitling and localisation. Using Artificial Intelligence to improve people’s jobs, not to make them redundant.

Producers use Limecraft to increase productivity and cut the turnaround time. Post-production facilities and broadcasters use Limecraft Flow to create a private cloud experience that seamlessly integrates their existing storage and media asset management services.

Why You Should Connect With Limecraft?

  • AI-Enabled Workflow Management: Limecraft offers advanced AI-powered task and workflow management solutions, streamlining repetitive tasks like subtitling, transcription, and translation, saving time and reducing human error.
  • Remote Collaboration: With real-time collaboration tools, Limecraft enables teams to collaborate remotely on video projects, offering cloud-based video editing and secure content management, ideal for distributed production teams.
  • Digital Asset Management (DAM): Limecraft excels in digital asset management, allowing users to efficiently ingest, organize, and manage large volumes of media content.
  • Customizable Workflow Solutions: The platform offers customizable, low-code workflow designs that can be tailored to meet specific production needs, providing flexibility and automation in media asset management.
  • Trusted by Industry Leaders: Limecraft is trusted by major media clients like ITV, Arrow Media, and De Mensen, ensuring reliability and credibility in delivering industry-standard post-production and localization solutions.

In Conversation With

Limecraft, media production, asset management, automation, cloud solutions,
Maarten Verwaest
Executive Chair

Maarten Verwaest is the co-founder and executive chairman of Limecraft, a cloud-based video collaboration platform that automates media workflows for creative professionals. He is an expert in television and film production, digital asset management, and multimedia technologies, frequently speaking at industry conferences.

Get in touch with Limecraft

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