James Burstall on How Argonon Masters Diversified Content Creation

James Burstall speaks to Vitrina - Argonon

James Burstall on How Argonon Masters Diversified Content Creation

James Burstall on How Argonon Masters Diversified Content Creation

Welcome to the Vitrina Podcast, where we dive into the most innovative and cutting-edge companies from within the global entertainment supply chain.

Welcome to the Vitrina Podcast, where we dive into the most innovative and cutting-edge companies from within the global entertainment supply chain.
In this episode of Vitrina Podcast, we welcome James Burstall, CEO at Argonon Group.

I think it’s essential to be diversified. In my sector, in television production, things go in and out of fashion. One minute everybody wants a funny comedy show or a show that’s good for kids. Next minute everybody wants very dark, gritty film noir thriller horror. And it flips and things go in and out of fashion.

James Burstall, CEO of the Argonon Group, discusses the company’s journey and its focus on diversified content production. The group has seven production companies that cover a wide range of genres, from high-end documentaries to reality and entertainment shows. James emphasizes the importance of having a diverse portfolio to adapt to changing audience preferences. He also talks about the group’s expansion into new territories, such as the launch of Rose Rock Entertainment in Oklahoma, and its focus on international co-productions.

Podcast Chapters

00:00 Introduction and Background
02:49 Diversification in Content Production
07:50 Expanding into New Territories
13:05 The Importance of Talent

You’ve got to be bold because you’ve got to ask the difficult questions. You’ve got to have strong business acumen because when you’re selling 10 % of a show to one’s country, you have to say to them — you’ve got 10 % of input into this show, but I can’t give you control of the show because it’ll make the show a complete mess.

About Argonon:

Argonon, founded in 2011 by CEO James Burstall, is a global superindie group headquartered in London. With offices in Los Angeles, New York, Liverpool, and Glasgow, Argonon comprises eight dynamic companies specializing in a diverse range of programming. From factual and documentaries to drama and children’s programming, our companies, including Bandicoot, BriteSpark Films, Leopard Pictures, and Windfall Films, produce content for major broadcasters in the UK and the USA. With a portfolio boasting acclaimed shows like “The Masked Singer UK” (ITV1) and “Worzel Gummidge” (BBC One), Argonon has garnered over 120 prestigious awards, including Emmys, BAFTAs, and Royal Television Society awards. Join us on our journey of innovation and storytelling excellence.

Latest from Argonon's Catalog

Why You Should Connect With Argonon?
  • Diverse Specializations: From factual entertainment to drama and children’s programming, Argonon covers a wide spectrum of content creation, ensuring there’s something for every viewer.
  • Award-Winning Productions: With over 120 prestigious awards, including Emmys and BAFTAs, Argonon’s track record speaks volumes about its commitment to excellence.
  • Global Presence: With offices in London, Los Angeles, New York, Liverpool, and Glasgow, Argonon is equipped to serve clients on an international scale, tapping into diverse markets and audiences.
  • Experienced Team: Led by CEO James Burstall and supported by a team of passionate professionals, Argonon boasts a wealth of expertise in media production and distribution.
  • Tailored Solutions: Whether you’re an IP owner, investor, or content creator, Argonon offers customized services to meet your specific needs, including short animation and webtoon production with script and storyboarding expertise.

In Conversation With

James Burstall I Vitrina
James Burstall
CEO

James Burstall is the CEO of Argonon Group and a bestselling author known for ‘The Flexible Method: Prepare to Prosper in the Next Global Crisis’. An advocate for innovation and disruption, James leads Argonon, an independent media group that has clinched 130 international awards, including Emmys and BAFTAs.

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