ITV has partnered with YouTube to make hundreds of hours of its content available on the platform. This collaboration allows ITV to showcase popular shows like I’m A Celebrity and The Masked Singer on YouTube, along with creating genre-based channels for news and sports. Additionally, ITV will sell advertising around its programming on YouTube, and a dedicated sales team will manage this aspect. The goal of this partnership is to increase viewer reach and engagement with ITV content on YouTube.

Person: Kevin Lygo, Kelly Williams, Abul Noor, Alison Lomax
Company Names: ITV, YouTube, ITV Studios, Zoo 55, Channel 4
Titles: I’m A Celebrity, The Masked Singer, An Audience With Kylie, Olivia Marries Her Match, Ferne McCann: My Family & Me, Bullseye, You Bet!, This Morning, Loose Women, Love Island, The Graham Norton Show, Hell’s Kitchen, The Voice Global, Our World

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