Featured MEdia
Supply Chains

The apex of cinematic brilliance aligns seamlessly with a decade-long partnership that exemplifies the gold standard of craftsmanship.

Since 2016, Rolex has proudly served as the official host of the Oscars greenroom. This exclusive VIP lounge is the most sought-after retreat in Los Angeles, accessible only to the evening’s host, presenters, nominees, and winners. Here, they can escape the ceremony’s bustle to unwind, celebrate, and connect while enjoying champagne and delectable bites curated by Wolfgang Puck.

Each year, the Swiss watchmaker reimagines this space to reflect its annual theme. In 2025, the theme is rewilding, focusing on the restoration of the natural world. This initiative is part of Rolex’s ongoing conservation efforts, supported by the brand’s Perpetual Planet Initiative, which collaborates with non-profit Tompkins Conservation and its associated organizations, Rewilding Chile and Rewilding Argentina, to regenerate and sustain ecological communities.

To bring this theme to life, Rolex’s design team utilized layers of airy tulle, sheer curtains, and diffused lighting to create landscapes free of barriers. Silhouettes of native species can be seen returning to their natural habitats as nature heals. The earthy hues and textures of the furniture enhance the lounge’s tranquil atmosphere.

Rolex has a long-standing commitment to the film industry, which has become increasingly evident over the past decade. In 2017, the watchmaker became the exclusive timepiece of the Academy of Motion Picture Arts and Sciences and a sponsor of the Oscars. By 2018, Rolex was named the exclusive sponsor of the Governors Awards, and in 2021, it became a founding supporter and the official watch of the Academy Museum of Motion Pictures in Los Angeles.

Explore Rolex’s previous Oscars greenrooms below, and don’t miss the 97th Academy Awards on Sunday, March 2, live from the Dolby Theatre.

Related: How to Watch the 2025 Oscar-Nominated Films Online

Persons

Company Names

Rolex, Academy of Motion Picture Arts and Sciences, Academy Museum of Motion Pictures, Tompkins Conservation, Rewilding Chile, Rewilding Argentina

Titles

Oscars, Governors Awards, 97th Academy Awards

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.