Index Exchange Inc., an independent supply-side ad platform, has unveiled new features powered by Gracenote that provide advertisers with show-level transparency, brand suitability, and post-campaign reporting. Spectrum Reach is among the first media partners to implement this solution, offering premium streaming inventory enhanced with contextual signals and detailed program-level reporting.

These capabilities are part of a recent collaboration between Index Exchange and Gracenote, marking the industry’s first SSP integration with Gracenote IDs. This integration supports show-level transparency and reporting, allowing advertisers to access detailed insights into their streaming campaigns.

With these new features, Index Exchange will deliver show-level impression counts to buyers, giving brands clear proof of purchase for their streaming investments on Spectrum Reach inventory. Importantly, this reporting is designed to protect user privacy, ensuring no personal information is included.

“Marketers are seeking greater transparency and actionable insights in streaming TV, and our goal is to make these capabilities easily accessible through programmatic channels,” said James Wilhite, Vice President of Product at Index Exchange. “Introducing Gracenote-powered show-level reporting highlights our commitment to advancing measurement and driving innovation for both buyers and publishers.”

For advertisers, this solution offers a streamlined way to gain deeper visibility into where ads are placed and how they perform across streaming TV. Program-level reporting enables marketers to assess content adjacency, ensure brand suitability, and make informed planning and optimization decisions without adding workflow complexity or relying on segment-based activation. This transparency also helps marketers identify which shows and content themes are most effective for their campaigns, guiding future strategies even if they do not use specific Gracenote segments.

For media owners, the new capability provides a scalable and privacy-safe approach to bringing contextual data into programmatic marketplaces. Spectrum Reach’s early adoption demonstrates how media owners can leverage Gracenote metadata to differentiate their streaming supply, enhance transparency for buyers, and maintain control over the sharing of program-level information.

“Gracenote and Index Exchange are collaborating to make content-based data more interoperable and practical for today’s ad buying,” said Jake Richardson, Vice President of Partnerships at Gracenote. “Our content ID graph offers a clearer view of program-level performance, supporting stronger outcomes for both buyers and sellers.”

Daniel Callahan, Senior Vice President and Chief Revenue Officer at Spectrum Reach, added, “Combining transparency with high-quality, privacy-focused data forms the foundation of smart media investments and better decision-making. Our work with Index Exchange and Gracenote allows us to offer advertisers enriched streaming inventory that benefits both brands and viewers.”

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