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In this episode of Vitrina Podcast, Vikram Arumilli, Senior Vice President and General Manager of Streaming and Consumer Technology at IMAX, discusses the company’s focus on bringing the IMAX experience to viewers wherever they are watching content.
Our technology supports existing tools like content-aware encoding, adding an extra 15-25% savings on top of the 20-25% already achieved.
Podcast Chapters
| Time | Topic |
| 00:00 | Introduction and Overview of IMAX |
| 03:02 | Expansion into Streaming and Consumer Technology |
| 07:44 | IMAX’s Technology and Products |
| 12:29 | Target Customers and Global Market |
| 18:34 | IMAX’s Theatrical Business and New Experiences |
| 19:01 | StreamSmart: End Customers and Scale of Operations |
| 21:04 | Competition and Outlook for the Year |
Our primary focus is expanding our four key products—StreamSmart, OnAir, OnDemand, and StreamAware—globally beyond North America. We’re building more opportunities, such as the NBA finals live stream in China, to bring IMAX technology closer to our theater experiences. We’re exploring partnerships with global sports leagues to show more live sports content in our theaters. Additionally, we’ve developed an IMAX app for Apple Vision Pro, positioning ourselves as the mark of premium quality across AR/VR devices and in-car entertainment platforms. As technologies like driverless cars expand, we’re strategizing on how IMAX can make its mark in new content consumption arenas.
Key Takeaways:
- IMAX is expanding its offerings beyond its core theatrical business to include streaming and consumer technology.
- The company’s technology uses AI to score the quality of content in real-time and offers optimization solutions for on-demand and live content.
- IMAX’s products, StreamSmart and StreamAware, can deliver significant cost savings and improve viewer experience.
- The company is looking to expand globally, with a focus on markets like India and Europe.
Sound Bites:
- “Comcast is also a big customer of ours on the live monitoring side, so the live quality monitoring, the StreamAware product. We monitor thousands of channels for them in real time constantly, those have been two of our big customers who we’re very proud to work.”
- “And you’re also making the customer happy in the process because they’re getting a more consistent quality experience. And that’s our product — StreamSmart. And we’re able to optimize the quality both for on-demand content as well as on-air or live content.”
- “Our goal is how do you figure out a way to bring that premium quality into the home.”
About IMAX:
IMAX Corporation is an entertainment technology company, specializing in motion-picture technologies and large-format motion-picture presentations. It is leading the way in immersive theatre experiences since 1968 and has a culture of innovation. From the introduction of stadium seating to developing the highest-resolution camera in the world to their laser projection technology and their partnerships with the world’s best filmmakers, there is no one like them.
- Pioneering Cinematic Innovation: IMAX leads the industry in cutting-edge visual and audio technologies, setting the standard for immersive entertainment experiences globally.
- AI-Driven Content Optimization: Leverage IMAX’s advanced AI tools, like StreamSmart and StreamAware, to enhance streaming quality and reduce costs, ensuring superior viewer satisfaction.
- Global Expansion Opportunities: Partner with IMAX as they expand into key markets such as the United States, India, and Europe, opening doors for international collaboration and growth.
- Future-Ready Streaming Solutions: Stay ahead of the curve by integrating IMAX’s state-of-the-art technology into your product offerings, designed to meet the evolving demands of the digital entertainment landscape.
- Expertise in Consumer Technology: Connect with IMAX’s product and technology leaders to explore new innovations that bring theater-quality experiences to home viewers, driving differentiation in your portfolio.
- Revolutionary Streaming Tools: IMAX’s StreamSmart and StreamAware deliver real-time quality scoring and optimization, allowing you to provide consistently high-quality streaming experiences while achieving up to 25% cost savings.
